Tag: Advertising and Marketing Basics

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Money-making claims have been around for as long as there’s been money. They show up in promotions for gig work, multilevel marketing, “be your own boss” seminars, and work-from-home offers. But when tried-and-true tactics turn into tried-and untrue, the FTC has a long history of...
La Comisión Federal de Comercio (FTC, por su sigla en inglés) está poniendo bajo aviso a 1,100 negocios que promocionan emprendimientos para ganar dinero informándoles que si engañan o inducen a error a los consumidores con respecto a los potenciales ingresos, la FTC no dudará en usar su autoridad...
The Federal Trade Commission is putting more than 1,100 businesses that pitch money-making ventures on notice that if they deceive or mislead consumers about potential earnings, the FTC won’t hesitate to use its authority to target them with large civil penalties.
The funder and servicer of the payment plans used by consumers to pay for expensive and often ineffective investment “trainings” from Online Trading Academy (OTA) will be required to offer debt forgiveness to consumers under a proposed settlement with the Federal Trade Commission.
Employing every available means to protect consumers from deceptive and misleading practices, the FTC recently announced the revitalized use of its statutory Penalty Offense Authority. More than 700 businesses – top consumer products companies, leading retailers and retail platforms,...
When the financial future of millions of Americans is at stake, it’s important for the FTC to use every tool at its disposal to protect consumers from deceptive and unfair conduct. The FTC just announced the revitalized use of an existing method to hold companies accountable by...
The Federal Trade Commission put 70 for-profit higher education institutions on notice that the agency is cracking down on any false promises they make about their graduates’ job and earnings prospects and other outcomes and will hit violators with significant financial penalties.
The Federal Trade Commission is returning more than $1.1 million to consumers who paid for an allegedly bogus money-making opportunity that called itself “8 Figure Dream Lifestyle.”
The Federal Trade Commission is sending 8,843 checks totaling more than $2 million to consumers who were harmed by a company that charged them money for “funding” to pay for expensive and often ineffective training programs, but instead opened multiple credit card accounts in their names.
The owner and operator of Inmate Magazine Service, a company that scammed prisoners and their families by charging them for magazine subscriptions that either showed up late or not at all, will be permanently banned from selling or marketing magazine subscriptions.
The Federal Trade Commission is sending checks totaling more than $5.4 million to 31,144 consumers who purchased an allegedly deceptively marketed investment training scheme offered by California-based Online Trade Academy (OTA) and its founder and Chief Executive Officer, Eyal Shachar.
No one can top Waylon Jennings’ invitation to Luckenbach, Texas, where people can get “Back to the Basics of Love.” But we can offer the next best thing for business executives, advertising professionals, and attorneys: a virtual invitation to Dallas, Texas, on June 24, 2021, to get...
You have to say this about scammers: They’re up on current events. As early as February 2020, con artists were already using the coronavirus as a hook for swindles and scams and the FTC was sounding an alert for consumers. It didn’t take long before scammers targeted businesses, too...
The medical director of California-based Golden Sunrise Nutraceutical, Inc., agreed to settle Federal Trade Commission charges that he took part in deceptively advertising a $23,000 treatment plan as a scientifically proven way to treat COVID-19. Dr. Stephen Meis will be barred from making similar...
As the fast-talking talent scout said in a hundred Hollywood classics, “I’m gonna put you in the movies!” MoviePass promised to put consumers in the movies – or at least in movie theaters – with its $9.95 per month “one movie per day” subscription plan.
The operators of the MoviePass subscription service have agreed to settle Federal Trade Commission allegations they took steps to block subscribers from using the service as advertised, while also failing to secure subscribers’ personal data.The operators of the MoviePass subscription...

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