Tag: Advertising and Marketing Basics

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Sometimes FTC cases affirm important legal principles in the courtroom. In other cases, we’re able to get money back for consumers injured by a company’s illegal conduct. The FTC’s action against AT&T for allegedly deceptive and unfair practices related to AT&T’s promises of “...
Imagine people who have lost the ability to speak communicating in a digital version of their own voice. With just a brief recorded snippet, researchers can use artificial intelligence and text-to-speech synthesis to create a near-perfect voice clone. But it takes even less time to...
In tribute to the baseball season that’s just ended, we’ll start this blog post about an alleged pyramid scheme and supposed miraculous dietary supplements with the words of the great Yogi Berra: “It's like déjà vu all over again.”
As Halloween approaches and consumers consider temporarily changing their eye color or the look of their eyes to match their costumes, Federal Trade Commission staff has sent letters to seven domestic brick-and-mortar retailers warning them that it is illegal to sell contact lenses—even cosmetic...
WHAT:The Federal Trade Commission will host a workshop to consider improving class action settlement notices for consumers.WHEN:Tuesday, Oct. 29, 9 a.m.-1 p.m EDTWHERE:Constitution Center400 Seventh St., SW
There are perceptions some people seem to have about older consumers – and then there’s the data we see in fraud reports from consumers of that age group. Protecting Older Consumers 2018-2019: A Report of the Federal Trade Commission calls some common beliefs into question while...
The FTC sued a publisher called Agora Financial, LLC, alleging that it tricks seniors into buying books, newsletters, and other publications that falsely promise a cure for type 2 diabetes or promote a phony plan to help them cash in on a government-affiliated check program.
It’s International Charity Fraud Awareness Week, a global effort to help charities and donors avoid charity fraud. The FTC has united with state charities regulators, the National Association of State Charities Officials, and international partners in the campaign. By joining forces,...
The operator of a job placement company that deceived consumers with false promises of access to high-paying finance jobs and resume repair services for non-existent jobs will be permanently banned from providing employment services under the terms of a settlement with the Federal Trade Commission.
The Federal Trade Commission has issued orders to six e-cigarette manufacturers seeking information to study the companies’ sales, advertising, and promotional methods. The orders were sent to: JUUL Labs, Inc.; R.J. Reynolds Vapor Company; Fontem US, Inc.; Logic Technology Development LLC; Nu Mark...
“He just emailed you! You caught his eye and now he’s expressed interest in you... Could he be the one?”
You’ve probably seen them on TV: announcements with prominent warnings about FDA actions involving certain prescription drugs or medical devices. But they aren’t official health and safety recalls or alerts from the Food and Drug Administration. They’re something else – and FTC staff...
The Federal Trade Commission has sued online dating service Match Group, Inc. (Match), the owner of Match.com, Tinder, OKCupid, PlentyOfFish, and other dating sites, alleging that the company used fake love interest advertisements to trick hundreds of thousands of consumers into...
On her Control album, Janet Jackson posed the musical question, “What have you done for me lately?” It’s a fair question for small businesses to ask the FTC and the most recent answer would be “Sent 29,333 refund checks averaging $396 and totaling $11.6 million to companies and...
Do consumers notice consumer class action notices? That’s one of the topics that experts will discuss at an upcoming FTC workshop on issues related to communicating with consumers about class actions.
On October 29, 2019, the Federal Trade Commission held a public workshop in Washington, DC on improving class action settlement notices for consumers.The event addressed current practices and research related to class action notices, redress methods, claims rates, check-cashing rates...

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