Business Blog
FTC and California allege CRI Genetics made deceptive DNA accuracy claims, falsified reviews, and used deceptive dark patterns
It used to be that family legends about background and heritage had to stay legendary. But the popularity of genetic test kits have made them a hot topic around the Thanksgiving table. A proposed FTC and California settlement with CRI Genetics reminds companies in this burgeoning sector that their claims are covered by established federal and state truth-in advertising standards. What’s more, the case reinforces key principles relevant to any advertiser about product reviews and the allegedly deceptive use of digital dark patterns.
