Tag: Advertising and Marketing Basics

Displaying 81 - 100 of 319 results.

Nissan North America, Inc., and an advertising agency that designed television ads for the mid-sized Nissan Frontier pickup truck have agreed to settle Federal Trade Commission charges of deceptive advertising for a 30-second ad showing a Frontier pushing a dune buggy up a steep hill, something...
An FTC-commissioned research study designed to investigate consumer take-away from one print advertisement and two TV advertisements for a probiotic dairy drink product called DanActive. Specifically, the study sought to assess whether the advertisements communicated to consumers,...
In a drive to encourage truth in auto advertising, the FTC has announced Operation Steer Clear – a coast-to-coast law enforcement sweep focusing on deceptive TV, newspaper, and online claims about sales, financing, and leasing.  If you have clients in the auto industry, the lessons...
WHAT: The Federal Trade Commission will hold a press conference on Tuesday, January 7, 2014, at 11:00 a.m. ET, to announce an initiative against deceptive advertising of weight-loss products. WHO: Jessica Rich, Director, FTC Bureau of Consumer Protection WHEN:
An FTC-commissioned study indicating that when marketers use the phrase "up to" in claims about their products, many consumers are likely to believe that they will achieve the maximum "up to" results. The study describes what a test group of consumers thought about ads for...
The Fair Packaging and Labeling Act (FPLA or Act), enacted in 1967, directs the Federal Trade Commission and the Food and Drug Administration to issue regulations requiring that all "consumer commodities" be labeled to disclose net contents, identity of commodity, and name and place...
Most retailers and buyers approach a purchase with the best of intentions.  But let's face it: Glitch happens.  If a company sells a product with a warranty, consumers need up-front access to information about what the seller will do if things go south later.  That’s the thinking...
Your customers are counting down the days before the holiday shopping season begins.  As your staff prepares for the retail onslaught, the FTC has tips to help ensure that Black Friday and Cyber Monday aren’t followed by Consumer Complaint Tuesday and Law Enforcement Wednesday...
We’ve all seen ads for vocational schools promising the inside track on well-paying careers in exciting industries.  If you have clients in the vocational school business, class is in session about revisions to key FTC guides.In place since 1972, the Vocational School Guides (known...
It used to be pretty clear.  The entertainment portion of a show ended and the commercials began.  The two-column article ran on one side of the newspaper and the ad ran on the other.  Or the webpage had the content in the middle with a banner ad running across the top.  Things are...
You thought Angry Birds get peeved at those annoying green pigs?  That's nothing compared to consumers’ reaction when they found unauthorized charges “crammed” onto their cell phone bills for phony virus scans that showed up when they played Angry Birds on their Android devices.  To...

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