Online Advertising and Marketing
The Internet connects marketers to customers across the country and around the world. If you advertise online, remember the rules and guidelines that protect consumers also help businesses by maintaining the credibility of the Internet as a marketing medium. In addition, truth-in-advertising standards apply if you sell computers, software, apps, or other products or services. (Questions about kids' privacy online? Read about the Children's Online Privacy Protection Act.)
Whether advertising in print, on radio or TV, or on the Internet, it’s important to disclose the details of the deal up front. This publication offers practical tips on how to make effective disclosures online.
Advertising on the Internet? The rules that apply to other forms of advertising apply to online marketing, too. These standards protect businesses and consumers – and help maintain the credibility of the Internet as an advertising medium.
Do you sell products by mail, by phone, or online? This publication discusses what the FTC's Mail Order Rule covers, offers how-to compliance advice, answers common questions, explains where to go for more information – and includes a copy of the Rule.
Do you use email in your business? The CAN-SPAM Act establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations.
The Consumer Review Fairness Act protects consumers’ ability to share their honest opinions about a business’s products, services, or conduct in any forum – and that includes social media. The FTC has tips to help your company comply with the law.
By selling your goods online, you can potentially reach customers in every country of the world. But this can pose challenges if you’ve never shipped overseas. These guidelines answer questions about taxes, duties, customs laws, and more.
Attention app developers! Basic truth-in-advertising and privacy principles apply to your product. It’s important to give the straight story about what your app can do and be transparent about your privacy practices. This start-from-scratch publication from the FTC reminds you to consider your choices from the user's perspective.
Marketers and publishers are using innovative methods to create, format, and deliver digital advertising. One form is “native advertising,” content that bears a similarity to the news, feature articles, product reviews, entertainment, and other material that surrounds it online. But as native advertising evolves, are consumers able to differentiate advertising from other content?
Online charitable giving portals must ensure that their efforts to provide more giving options do not inadvertently create donor confusion or violate advertising law principles. Here’s some guidance on how to do that.
This article is part of the FTC’s efforts to help small business owners avoid scams. It explains common scams that target small businesses and non-profit organizations, describes scammers’ tactics, and provides steps people can take to protect their company from scams. Copies can be ordered for free at ftc.gov/bulkorder.
If you’re selling goods or services online, it pays to know the ground rules for making promises about shipments, notifying consumers about unexpected delays, and refunding consumers' money.
Answers to questions people are asking about the FTC’s Endorsement Guides, including information about disclosing material connections between advertisers and endorsers. The brochure also addresses how those established consumer protection principles apply in social media and influencer marketing.