Tag: Online Advertising and Marketing

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According to the FTC’s complaint, between June 2013 and October 2015 the defendants marketed and sold the “Doctor Trusted” seal and certification program to websites that primarily offered health-related products and services, such as dietary supplements.
The defendants behind Vast Tech Support have agreed to settle Federal Trade Commission and State of Florida charges that they scammed thousands of consumers out of millions of dollars by selling them bogus technical support services.
The Federal Trade Commission is mailing 191,748 refund checks totaling $9,190,842.68 to consumers who bought Pure Health or Genesis Today green coffee bean extract weight-loss supplements. Consumers who purchased the products online will receive a full refund, with the average check totaling $47....
We loved Scooby-Doo as much as the next person, but each episode seemed to end the same way. Just when Shaggy, Fred, Velma, and Daphne nabbed the culprit, he took off a mask to disclose his identity – or so we thought until he removed yet another mask to reveal who he really was...
The Federal Trade Commission charged a Florida-based affiliate marketing operation with bombarding consumers with illegal spam e-mail in an attempt to sell them bogus weight-loss products using false celebrity endorsements.
Following a public comment period, the Federal Trade Commission has approved a final consent order with national retailer Lord & Taylor, prohibiting it from failing to properly disclose paid native advertising and online endorsements for its products.
The Federal Trade Commission has added three new defendants to an ongoing case against a tech support scam. The scheme allegedly bilked consumers out of tens of millions of dollars by pretending to represent Microsoft, Apple, and other major tech companies. The new defendants in the case,...
Federal Trade Commission staff has sent 38 letters to eyeglass prescribers warning them of potential violations of the agency’s Ophthalmic Practice Rules, known as the Eyeglass Rule, which ensures consumers the right to comparison shop for prescription eyeglasses.
In Amazon’s Appstore, many apps geared toward kids prompted them to use fictitious currency, like a “boatload of doughnuts” or a “can of stars,” as part of game play. But a federal district court recently agreed with the FTC that Amazon’s practice of charging cold, hard cash for...
Everyone has a job hunting horror story. Ours is the rejection letter we got on a Friday for a job interview scheduled for the following Monday. But a job interview that’s really just a sales pitch, often conducted by software designed to mimic a real person? A lawsuit against Gigats...
In the agency’s first enforcement action against an education lead generator, operators of Gigats.com have agreed to settle Federal Trade Commission charges that the company claimed it was “pre-screening” job applicants for hiring employers when it was actually gathering information for other...
Last week, I had the pleasure of sitting down for some Q&A with members of the Network Advertising Initiative (NAI), one of the leading self-regulatory organizations for the online, interest-based advertising industry. One of the questions they posed was what additional actions...
We’ve all seen seething consumers – or been seething consumers – who learned that a prominently advertised offer didn’t reflect what they would actually have to pay. Playing fast and loose with price is a sure-fire way to put shoppers’ wallets in lock-down mode. That’s why savvy...
The Illinois-based marketers of Mercola-brand indoor tanning systems will pay refunds to consumers and will be permanently banned from marketing or selling indoor tanning systems, under a settlement with the Federal Trade Commission.
Bajo los términos de un acuerdo resolutorio con la Comisión Federal de Comercio (FTC, por su sigla en inglés), los comercializadores de los sistemas de bronceado artificial marca Mercola con sede en Illinois pagarán reembolsos a los consumidores y quedarán sujetos a una prohibición de carácter...
Cuatro compañías que comercializan en internet para el cuidado de la piel, champús y protectores solares han aceptado resolver los cargos presentados por la Comisión Federal de Comercio (FTC, por su sigla en inglés) por declarar falsamente que dichos productos son “totalmente naturales” o “100%...
Four companies that market skin care products, shampoos, and sunscreens online have agreed to settle Federal Trade Commission charges that they falsely claimed that their products are “all natural” or “100% natural,” despite the fact that they contain synthetic ingredients. The Commission has...
Whether it’s mowing that extra patch of grass or alerting each other to an iffy-looking lurker, there’s a sense of security when next-door neighbors enjoy a cooperative relationship. The same holds true for international neighbors, as a new Memorandum of Understanding between the FTC...

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