Tag: Online Advertising and Marketing

Displaying 1 - 20 of 401 results.

It’s one thing to create buzz about a product. But fail to disclose a material connection between an endorser and an advertiser and that buzz can wind up stinging you. That’s the message of an FTC lawsuit against Machinima, a top entertainment network on YouTube that specializes in...
A California-based online entertainment network has agreed to settle Federal Trade Commission charges that it engaged in deceptive advertising by paying “influencers” to post YouTube videos endorsing Microsoft’s Xbox One system and several games. The influencers paid by Machinima, Inc., failed to...
The Federal Trade Commission has extended the deadline for public comment on the proposed verifiable parental consent method that Riyo, Inc., has submitted for Commission approval under the agency’s Children’s Online Privacy Protection Rule.The deadline for comments has been extended to Sept. 14,...
The classic 40s movie An Email to Three Wives, the R&B hit Take an Email, Maria, and C.S. Lewis’ The Screwtape Emails. The titles would have been different if they had been written recently. Email is an essential part of most companies’ marketing strategy.
Bajo los términos de un acuerdo resolutorio con la FTC, el último demandado restante de una demanda judicial de la FTC que refutó las declaraciones falsas o infundadas efectuadas para promocionar un conjunto de supuestas aplicaciones de “detección de melanoma” queda sujeto a una prohibición que le...
The final defendant remaining in a Federal Trade Commission lawsuit challenging false or unsubstantiated claims for a set of purported “melanoma detection” apps is barred from making any further deceptive health claims about his products under a settlement with agency.
It’s a common occurrence. People looking online for a product or service – say, a loan or an educational program – find themselves on a site that asks for their personal information. The idea is that consumers will be connected with a company in that business. That exchange of...
The Federal Trade Commission will hold a workshop on October 30, 2015, to explore the growing use of online lead generation in various industries, including consumer lending and education.
It’s one of those “All I Really Need to Know I Learned in Kindergarten” principles: Don’t use someone’s stuff without their permission. Back then, the rule applied to crayons and cupcakes. A case announced by the FTC and New Jersey AG against the marketers of a free mobile app called...
The online ads offer consumers a “risk-free trial” of skincare products from companies that claim to be accredited by the Better Business Bureau with an A- rating. How could that possibly be deceptive or unfair? Let us count the ways.
La Comisión Federal de Comercio ha prohibido a un grupo de comerciantes de California utilizar las falsas ofertas de "prueba gratuita sin riesgos" para vender productos para el cuidado de la piel por Internet. A petición de la Comisión, una corte federal de distrito expidió una orden de...
The Federal Trade Commission has stopped a group of marketers in California from using allegedly bogus “risk free trial” offers to sell skincare products online. At the Commission’s request, a federal district court has issued a temporary restraining order against the defendants halting their...
Thinking about crowdfunding to raise money for your latest project? If so, you’ll want to pay attention to the FTC’s first crowdfunding case. The lesson: If you launch a crowdfunding campaign, keep your promises.
Defendant spent backers’ money on personal expenses
By now, it shouldn’t be news. Using illegal spam and bogus news sites to convey false claims for diet products is bound to attract FTC attention. Oh, and did we mention the phony representation that the products were endorsed by Oprah and the people on the TV show "The Doctors...
The Federal Trade Commission has obtained a court order temporarily halting a Glendale, California, operation  that allegedly used millions of illegal spam emails, along with false weight-loss claims and fake, unauthorized endorsements from celebrities like Oprah Winfrey, to market its unproven...

Pages