Tag: Online Advertising and Marketing

Displaying 1 - 20 of 393 results.

It’s a common occurrence. People looking online for a product or service – say, a loan or an educational program – find themselves on a site that asks for their personal information. The idea is that consumers will be connected with a company in that business. That exchange of...
The Federal Trade Commission will hold a workshop on October 30, 2015, to explore the growing use of online lead generation in various industries, including consumer lending and education.
It’s one of those “All I Really Need to Know I Learned in Kindergarten” principles: Don’t use someone’s stuff without their permission. Back then, the rule applied to crayons and cupcakes. A case announced by the FTC and New Jersey AG against the marketers of a free mobile app called...
The online ads offer consumers a “risk-free trial” of skincare products from companies that claim to be accredited by the Better Business Bureau with an A- rating. How could that possibly be deceptive or unfair? Let us count the ways.
La Comisión Federal de Comercio ha prohibido a un grupo de comerciantes de California utilizar las falsas ofertas de "prueba gratuita sin riesgos" para vender productos para el cuidado de la piel por Internet. A petición de la Comisión, una corte federal de distrito expidió una orden de...
The Federal Trade Commission has stopped a group of marketers in California from using allegedly bogus “risk free trial” offers to sell skincare products online. At the Commission’s request, a federal district court has issued a temporary restraining order against the defendants halting their...
Thinking about crowdfunding to raise money for your latest project? If so, you’ll want to pay attention to the FTC’s first crowdfunding case. The lesson: If you launch a crowdfunding campaign, keep your promises.
Defendant spent backers’ money on personal expenses
By now, it shouldn’t be news. Using illegal spam and bogus news sites to convey false claims for diet products is bound to attract FTC attention. Oh, and did we mention the phony representation that the products were endorsed by Oprah and the people on the TV show "The Doctors...
The Federal Trade Commission has obtained a court order temporarily halting a Glendale, California, operation  that allegedly used millions of illegal spam emails, along with false weight-loss claims and fake, unauthorized endorsements from celebrities like Oprah Winfrey, to market its unproven...
If you’re active in affiliate marketing, a summary judgment ruling by a United States District Court offers additional support for the conclusion that “Who, me?” isn’t likely to be a persuasive defense to allegations of deception. As a result of the holding, affiliate marketing...
When playing hide and seek as a child, remember those kids who always seemed to find that hidden crawl space or cranny?  Whatever happened to them? Let’s hope they didn’t grow up to go into advertising since current marketing methods offer lots of ways for companies to hide important...
(CORRECTED)A U.S. district court has ruled that LeadClick Media, an affiliate marketing network, and its parent company, CoreLogic, Inc., must turn over $11.9 million in ill-gotten gains they received from a deceptive marketing scheme that sold purported weight-loss products.
The Federal Trade Commission has granted summary decision against the operators of Jerk.com, a website that billed itself as “the anti-social network,” for deceiving users about the source of content on the website. The Commission found that the operators – Jerk, LLC (“Jerk”) and John Fanning –...
The FTC keeps its finger on the pulse of markets, channeling its resources to protect consumers from deceptive and unfair practices involving new technologies. A few years ago, we created the Mobile Technology Unit to help bring consumer protection into the mobile era. Staffers...
Not long ago, consumers accessed the Internet primarily through the browser on their desktop or laptop PC.  While the PC remains a fixture for many, today’s typical consumer relies on a variety of different connected devices to navigate their daily lives.  Examples include consulting...

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