Tag: Advertising and Marketing Basics

Displaying 61 - 80 of 339 results.

Acc-cen-tuate the positive. Eliminate the negative. Latch on to the affirmative. And don't mess with Mr. In-Between.That's how the catchy Bing Crosby-Andrews Sisters number went in the 40s. When it comes to negative options now, the message for marketers is to explain things...
According to the Lennon-McCartney song, “She's got a ticket to ride, but she don’t care.”  According to a settlement announced by the FTC and Connecticut AG, consumers doing business with TicketNetwork through two of its top partners – Ryadd and SecureBoxOffice – were misled into...
A company that  provides a “Made in USA” certification seal to marketers has agreed to settle Federal Trade Commission charges that it deceived consumers by allowing companies to use the seal without either independently verifying that those companies’ products were made in the United States, or...
Join the Federal Trade Commission, the offices of the Attorney General from Mississippi, North Carolina, Tennessee, Florida and Georgia, legal services attorneys and other consumer advocates, and state and federal consumer protection officials at this free event to discuss issues...
I. Introduction II. Legal Framework for Commission Action III. Nutrient Content Claims A.  Claims Describing the Absolute and Comparative Nutrient Content of Foods Absolute Nutrient Content Claims Comparative Nutrient Content Claims Synonyms for Nutrient Content Claims Implied...
Appended to International Harvester Co., 104 F.T.C. 949, 1070 (1984). See 15 U.S.C. § 45(n). The Honorable Wendell H. Ford Chairman, Consumer Subcommittee Committee on Commerce, Science, and Transportation Room 130 Russell Office Building Washington, D.C. 20510 The Honorable John C. Danforth...
Appended to Thompson Medical Co., 104 F.T.C. 648, 839 (1984), aff’d, 791 F.2d 189 (D.C. Cir. 1986), cert. denied, 479 U.S. 1086 (1987).
Appended to Cliffdale Associates, Inc., 103 F.T.C. 110, 174 (1984). The Honorable John D. Dingell Chairman Committee on Energy and Commerce U.S. House of Representatives Washington, D.C. 20515 Dear Mr. Chairman: This letter responds to the Committee's inquiry regarding the Commission's...
Following a public comment period, the Federal Trade Commission has approved final consent orders settling charges that Nissan North America, Inc. and advertising agency TBWA Worldwide, Inc. deceptively advertised a Nissan Frontier truck pushing a dune buggy up a steep hill, something
Kenneth D. Fisher, Ph.D. Executive Director Commission on Dietary Supplement Labels Office of Disease Prevention and Health Promotion Room 738G, Hubert H. Humphrey Building 200 Independence Ave., S.W. Washington, D.C. 20201 RE: FTC Staff Comment on Draft Report of the Commission on Dietary...

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