Tag: Online Advertising and Marketing

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Before you start marketing your app, let’s go through the TO DO list. Does it deliver on what you say it can do?  Check. Have you thought through your marketing strategy?  Check. Does it look like app stores might be interested?  Check. Ready?  Not so fast.  There’s an...
In the few years it’s been up and running, Path has billed itself as a different kind of social network.  According to a description of its "Values," "Path should be private by default.  Forever.  You should always be in control of your information and experience."  It’s a lovely...
The Federal Trade Commission, the nation’s chief privacy agency, issued a staff report recommending ways that key players in the rapidly expanding mobile marketplace can better inform consumers about their data practices.
As we mentioned yesterday, it’s the small business scam du jour.  What looks like an email from the FTC notifying a company about a pending complaint is really a phishing attempt from a con artist.  Here are four steps you can take to help protect your business.
A favorite trick for rip-off artists is to pretend to represent a trustworthy and respected organization. Today — and we mean that literally — we’re hearing from businesses that have received email exploiting the good name of the Federal Trade Commission.  We don’t want you to lose...
Two of a kind can be a good thing in a card game, but it’s not so great when you’re filing energy data with government agencies.  For manufacturers weary of sending the same information to both the FTC and the Department of Energy, here’s some good news.  Now, energy data filers can...
Not too long ago, talking on the phone, listening to music, and playing games required three clunky pieces of equipment.  Manage that wirelessly?  Fuhgeddaboutit.  But now we can do all that — and more — with a device smaller than a chocolate bar.  That took phenomenal feats of...
Has it been a while since you touched base with clients about the FTC’s Endorsement Guides?  Of course, you’ve shown them the three major take-away points in black and white:
Next time you’re in a long line at the grocery store, watch how parents distract a kid who's feeling cranky.  They used to jangle keys or offer a favorite toy.  But now a lot of Moms and Dads hand them a smartphone with an app designed for children.  As the kids' app market continues...
When it comes to making hotel reservations, some consumers aren’t feeling very hospitable about drip pricing — the practice of advertising only part of the price and then revealing other charges later as the customer goes through the buying process.  That’s why FTC staff sent out 22...
Everybody needs a wingman — somebody there just in case you need back-up.  When it comes to explaining the consumer protection basics of mobile apps to client and colleagues, you’ve got a wingman at the ready.It’s called Marketing Your Mobile App: Get It Right From the Start.  It’s a...
For most consumers, the scam started with a disturbing phone call.  We’re from Microsoft (or Dell or Norton or McAfee), the “tech support” person on the line said, and we’ve detected a serious problem with your computer.  To underscore the need for immediate action, the caller...
The Federal Trade Commission has launched a major international crackdown on tech support scams in which telemarketers masquerade as major computer companies, con consumers into believing that their computers are riddled with viruses, spyware and other malware, and then charge hundreds of dollars...

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