Tag: Online Advertising and Marketing

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Utah-based third-party hotel room resellers have settled Federal Trade Commission charges that they misled consumers through ads, webpages, and call centers that led consumers to mistakenly believe they were reserving the rooms directly from the hotel, and failed to adequately tell consumers that...
The Federal Trade Commission today released a staff report that summarizes agency-commissioned research from 2014-2015. The research explores consumer recognition of paid search advertising and “native advertising” that resemble news, feature articles, product reviews, entertainment, or other non-...
The operators of a work-at-home scheme the Federal Trade Commission sued earlier this year for deceptive practices are banned from selling business opportunities and business coaching services under a settlement with the Commission.
When it comes to using online negative options to sell unmentionables (or anything else), there are some material terms and conditions that marketers need to clearly mention. That’s the brief but foundational lesson of the FTC’s $1.3 million settlement with online lingerie seller...
An online lingerie marketer has agreed to return more than $1.3 million to customers to settle Federal Trade Commission charges that it deceived shoppers who enrolled in a negative-option membership program offering discounts and other benefits, and made it hard for them to cancel their memberships.
A vast network of online marketers and the three people behind it have agreed to settle Federa
The FTC is mailing 227,995 checks totaling more than $6 million to consumers who purchased health products from three individuals and the 19 companies they controlled—collectively known as Tarr, Inc. Affected consumers will receive their refund checks, which average $26.57, soon...
The operators of two tech support scams have agreed to settle Federal Trade Commission charges that they tricked consumers into believing their computers were infected with viruses and malware, and then charged them hundreds of dollars for unnecessary repairs.The defendants will be permanently...
Everyone knows that The stars at night are big and bright, deep in the heart of Texas. But did you know that The AG’s team is a partner’s dream, deep in the heart of Texas? That’s the tune we’re humming to honor our colleagues at the Consumer Protection Division of the Office of the...
The Federal Trade Commission is mailing 227,000 refund checks totaling more than $9.8 million to people who bought “fat burning” and “weight loss” products and other dietary supplements, DVDs, or skin creams, including Pure Green Coffee Bean Plus and RKG Extreme, from Health Formulas LLC and...
The Federal Trade Commission, along with 11 states and the District of Columbia, today announced “Operation Game of Loans,” the first coordinated federal-state law enforcement initiative targeting deceptive student loan debt relief scams.
When you make a pact, you must keep your promises . . . or else there are consequences. That’s the premise of Pact, Inc.’s app, which lets you pledge to perform certain healthy activities each week. That’s also the lesson from Pact’s settlement with the FTC over its own broken...
The Federal Trade Commission will hold a Twitter chat to address a range of issues surrounding disclosures social media influencers must make if they are compensated by -- or have some other material relationship with -- a brand or product they post about. During the chat, Commission staff also...
A group of online marketers will pay more than $2.5 million to settle Federal Trade Commission charges that they deceived consumers with “free” and “risk-free” trials for cooking and golfing products.

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