Tag: Online Advertising and Marketing

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The Staff Perspective recounts important themes arising out of the discussion by panelists at the full-day workshop. It discusses the mechanics of lead generation and how it functions in the modern economy. The paper describes who collects leads and how they are used – in particular...
A new paper by the Federal Trade Commission’s Bureau of Consumer Protection provides a look at the information covered at the FTC’s October 2015 workshop on online lead generation, “Follow The Lead.”
The Federal Trade Commission’s workshop “Putting Disclosures to the Test” is taking place tomorrow, Sept. 15, 2016, in Washington. The workshop will feature research on the effectiveness of disclosures made to consumers in a variety of areas from advertising to privacy policies. FTC Chairwoman...
The Federal Trade Commission, through its claims administrator, has begun be mailing more than 321,982 checks totaling nearly $9.7 million to consumers identified as victims of an illegal credit card billing scam operated by J.K. Publications and other defendants. The operators of this scam made...
The Internet of Things refers to consumer products that connect to the Internet to send and receive data – everything from fitness devices, wearables, and smart cars to connected smoke detectors, light bulbs, and refrigerators.
In the popular video game Shadow of Mordor, players don’t just randomly slash, hack, and pillage. They battle specific opponents through a feature known as the Nemesis System. In the FTC’s lawsuit against Warner Bros. Home Entertainment, truth in advertising had a nemesis: paid...
Warner Bros. Home Entertainment, Inc. has settled Federal Trade Commission charges that it deceived consumers during a marketing campaign for the video game Middle Earth: Shadow of Mordor, by failing to adequately disclose that it paid online “influencers,” including the wildly popular “PewDiePie...
The FTC and State of Florida have taken action against defendants who ran an international tech support operation and allegedly misrepresented to consumers that malware or hackers had compromised their computers and that the operation was associated with or certified by Microsoft and Apple to fix...
Online reviews and endorsements can be key to consumers’ decision-making. In fact, surveys show that over 70% of American consumers turn to online sources before making a purchase. Advertisers already should know about FTC principles for making sure that online reviews and...
The Federal Trade Commission highlighted to Congress its multi-faceted approach to protecting older Americans from fraud in testimony today before the Senate Judiciary Committee.
According to the FTC’s complaint, between June 2013 and October 2015 the defendants marketed and sold the “Doctor Trusted” seal and certification program to websites that primarily offered health-related products and services, such as dietary supplements.
The defendants behind Vast Tech Support have agreed to settle Federal Trade Commission and State of Florida charges that they scammed thousands of consumers out of millions of dollars by selling them bogus technical support services.
The Federal Trade Commission is mailing 191,748 refund checks totaling $9,190,842.68 to consumers who bought Pure Health or Genesis Today green coffee bean extract weight-loss supplements. Consumers who purchased the products online will receive a full refund, with the average check totaling $47.93...
We loved Scooby-Doo as much as the next person, but each episode seemed to end the same way. Just when Shaggy, Fred, Velma, and Daphne nabbed the culprit, he took off a mask to disclose his identity – or so we thought until he removed yet another mask to reveal who he really was...
The Federal Trade Commission charged a Florida-based affiliate marketing operation with bombarding consumers with illegal spam e-mail in an attempt to sell them bogus weight-loss products using false celebrity endorsements.

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