Blog Posts Tagged with Environmental Marketing

Experts, advocates, and law enforcers are meeting at the FTC today to offer fresh perspectives on recyclable claims in advertising. Convened as part of the agency’s ongoing regulatory review, Talking...

There are a lot of famous trash talkers out there. Some professional athletes and a certain grouchy green resident of a street named Sesame come to mind. But when the FTC engages in trash talking – as...

The word “recyclable” shows up in a lot of environmental claims for consumer products, but what do people understand the term to mean? Does that perception reflect the current state of recycling...

Hard at work on your response to the FTC’s request for comments about the Green Guides? You can breathe easier because the public comment period has been extended to April 24, 2023 . In December, the...

For a substantial segment of the buying public, environmental claims are highly material. That’s why green consumers see red when companies use misleading representations to pitch their products and...

For consumers shopping for textiles for the home, products promoted as made from bamboo are a popular draw. But the FTC says some items advertised by global retailers Kohl’s and Walmart as “bamboo”...

No one can top Waylon Jennings’ invitation to Luckenbach, Texas, where people can get “Back to the Basics of Love.” But we can offer the next best thing for business executives, advertising...

The FTC’s actions against Volkswagen for false “clean diesel” claims were record-setting in size, scope, and seriousness. The defendants spent millions to pitch their cars to environmentally conscious...

Remember Saturday Night Live’s “Coffee Talk with Linda Richman” ? When the host got verklempt, she suggested a paradoxical conversation starter – “The chickpea is neither a chick nor a pea,” “Rhode...

If you have a 2012, 2013, or 2014 Passat 2.0L TDI and got the approved emissions modification, Volkswagen has identified a potential problem with the “fix” it installed on your car that needs your...

So you’ve received a Civil Investigative Demand (CID) from the Federal Trade Commission related to a consumer protection matter. Now what? We appreciate that it can be daunting for any company –...

One Direction had a hit with a song called “18,” but the FTC’s recent law enforcement and policy initiatives suggest that the agency will continue to pursue many directions in its efforts to protect...

Dads and Moms want what’s best for their babies, so some companies feature adjectives like “organic” or “natural” in ads for infant gear. Those are among the terms Illinois-based Moonlight Slumber...

If marketing claims are any indication, “green” paint is popular with consumers, but not just in the sense of emerald, mint, or avocado. Companies are advertising that their paints are emission-free...

Sometimes a sequel can be just as compelling as the original and we think a just-announced settlement that makes owners of 3.0 liter VW, Audi, and Porsche diesels eligible for more than $1 billion in...

“ Just like the white winged dove sings a song ,” you can count on the BCP Business Blog to celebrate the “Edge of Seventeen” – 2017, of course – with a recap of in-case-you-missed-it developments...

The FTC just announced a partial settlement with Volkswagen Group of America that will return as much as $10 billion to owners and lessees of VW and Audi 2.0 liter diesel cars. As the largest false...

If companies market their products as “all natural” or “100% natural,” consumers have a right to take them at their word. That’s the message of four proposed FTC settlements and one just-issued...

Maybe “a rose by any other name would smell as sweet,” but deceptively describing rayon clothing as bamboo isn’t so sweet – and violates the FTC’s Textile Rules. In addition to civil penalties...

You don’t need to go to a water park to see performing seals. You can spot them on websites where they perform the function of conveying information about the purported environmental benefits of...