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Business Blog

I’ll pay you to give this blog post five stars

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Online customer reviews of products and services have become increasingly important in the marketplace. Many consumers rely on them to decide what to buy or where to buy it, and many companies rely on...
Business Blog

Abracadabra: Bad reviews be gone

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It’s the oldest trick in the book: Now you see it, now you don’t. This illusion is fine on a Las Vegas stage, but on an online retailer’s website, making negative reviews disappear is hardly magical...
Business Blog

Deceptive pain claims remain a bane

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For decades the FTC has been warning people about online ports, portals, and pop-ups that can be conduits for questionable claims. But companies shouldn’t think we’ve taken our eye off another...
Business Blog

FTC takes on unproven health claims and “own-dorsements”

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It’s a disturbing trend. Companies are targeting older consumers, claiming to have easy answers for serious diseases for which there may not be a proven cure. That’s one allegation in the FTC’s action...
Business Blog

Endorsement Guides: The FTC wants your feedback

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Does your company use endorsements in your advertising? Or perhaps you endorse other companies’ products. Then you’ll want to follow the FTC’s just-announced regulatory review of its Endorsement...
Business Blog

Consumer reviews: The FCRA upshot of fighting ire with fire

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California-based mortgage broker Mortgage Solutions FCS also does business under the name Mount Diablo Lending. And according to the FTC, the company gave consumers a devil of a time if they posted...