Blog Posts Tagged with Online Advertising and Marketing

This week, just in time for the start of football ticket sales season, the FTC announced Bureau of Consumer Protection staff sent a warning letter to a company in the business. The issue? According to...

Maybe you’re opening a small business or hiring a household employee? Or you’re starting a nonprofit or administering an estate? If you’re creating or reorganizing a legal entity, chances are you’re...

The FTC recently filed a case to stop what it describes as a fast-moving scam involving a group of companies offering business opportunities and a supposed credit repair service. Although the names...

Any marketer will tell you: great storytelling sells. Whether your product is a sports drink, a service, or a videogame loot box, the more your ads draw people in, the more likely it is they’ll buy...

We’ve heard it loud and clear from tens of thousands of people: hidden and misleading fees, also known as junk fees, hurt consumers and businesses. Today the FTC announced it is sending to the Federal...

The FTC has long regulated negative options through the Negative Option Rule and strategic enforcement actions. Today, the FTC builds on that work by announcing a set of common-sense revisions to the...

To safeguard the widgets in the warehouse, companies secure their facilities and put inventory controls in place. To protect assets that may be even more valuable – intellectual property like patents...

Think your MLM income disclosure statement is a model of clarity? Think again. Think your disclosure supports claims that participants can earn lots of extra money if they join? Think again (again)...

An anonymous messaging app marketed to kids and teens: What could possibly go wrong? A lot, allege the FTC and the Los Angeles District Attorney’s Office. A complaint against NGL Labs and founders Raj...

We’ve warned professionals about online job scams involving phony “recruiters” who falsely claim to represent big-name businesses. Employment impersonators are still at it, but this time they’re...

Sometimes being the “Home of . . .” is an honorific to be proud of. Kudos, Cleveland, for rock ‘n’ roll, and thank you, Buffalo, for your contribution to chicken wings. But the Birthplace of Frauds...

Businesses, platforms, social media influencers, and others who advertise or promote products to children online all have a role to play in ensuring that the boundary between advertising and...

The INFORM Consumers Act took effect on June 27, 2023. The FTC has issued staff guidance for online marketplaces and now we have advice for online sellers whose businesses may be affected by the new...

You may have heard of simulation theory, the notion that nothing is real and we’re all part of a giant computer program. Let’s assume at least for the length of this blog post that this notion is...

The FTC’s $275 million proposed settlement with Epic Games, owner of Fortnite, alleges the company violated the law by collecting personal information from kids under 13 without parental consent and...

Ask someone to picture the typical person who has experienced a scam and they may think of an older consumer taken in by a fast-talking fraudster. Regardless of the image they create, the results of...

Social media is a gold mine for scammers, and in the latest FTC Data Spotlight, we’re digging deeper into this deceptive trend happening across social media platforms. Why do we repeatedly ask people...

The FTC has been warning consumers for years about impersonation scams – calls that falsely claim to come from the IRS, the Social Security Administration, or other offices or businesses. The messages...

We’ll leave it to the economists to crunch the employment numbers. We’re just happy to see more Help Wanted signs in the windows of Main Street retailers. That’s good news for Americans affected by...

Thinking about adding cryptocurrency to your investment portfolio? The number of Americans investing in cryptocurrency has increased. But as a new FTC Consumer Protection Data Spotlight suggests, the...