Business Blog August 2025 Archive

Are you a collector of lead data, a seller of leads, or a purchaser of leads? There’s something for you in today’s FTC settlement with MediaAlpha. The FTC alleges that the online lead generation...

The Rule of 7 in marketing says people need to hear a message at least seven times before they act on it. The latest Data Spotlight from the FTC, “False alarm, real scam” has some messaging to share...