If you use consumer reviews or endorsements in your marketing, are you meeting the standards of both the FTC Act and complying with the specific prohibitions of the Rule on the Use of Consumer Reviews and Testimonials? What about the FTC's Guides Concerning Use of Endorsements and Testimonials in Advertising (Endorsement Guides), revised in 2023? Get plain language guidance from the FTC related to reviews, social media influencers, and for complying with the Consumer Review Fairness Act.
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Consumers rely on online reviews in deciding what to buy. But some businesses abuse that trust by writing or procuring fake reviews or by paying supposedly independent websites for good rankings. Is your company taking steps to avoid that kind of deception and manipulation?
People who rely on online reviews of companies, products, and services should be getting an accurate picture of what other consumers think. If you operate a website or platform that features reviews, have processes in place to ensure those reviews truly reflect the feedback received from genuine customers.
