Tag: Endorsements, Influencers, and Reviews

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Sprinkle it on food.  Slather it on skin.  Place drops under the tongue.  Regardless of how consumers use your product, if you make weight loss claims, here’s a New Year’s resolution to consider:  Make sure you have sound science to support what you say.  That’s just one message...
If you or your clients make environmental marketing claims, don’t sleep on three actions the FTC just announced against companies that sell mattresses.  What's more, the pleadings in one case offer insights into a course of conduct advertisers should avoid in the use of seals and...
The Federal Trade Commission Act is the primary statute of the Commission.
A recent comment the FTC filed with the Marine Stewardship Council about the Council’s certification program for fisheries offers a line on the importance of consumer perception when issuing environmental seals and certifications.
The Federal Trade Commission, in response to a request for public comment from the Marine Stewardship Council, submitted a comment explaining factors the MSC should consider to ensure that its “Certified Sustainable Seafood” label complies with the FTC Act and the agency’s Environmental Marketing...
The Federal Trade Commission hosted a one-day public workshop to consider the need for new guidance concerning advertising and privacy disclosures in today's online and mobile environments. The workshop addressed online disclosure challenges, including making clear and conspicuous...
Has it been a while since you touched base with clients about the FTC’s Endorsement Guides?  Of course, you’ve shown them the three major take-away points in black and white:
Tell people your baby is adorable and no doubt you have the photos to back it up.  But market a product called “Your Baby Can Read!” and you better have real proof.  According to a lawsuit filed by the FTC, ads for the “Your Baby Can Read!” program made false and deceptive claims that...
The terms of the FTC’s Spokeo settlement apply just to Spokeo, but that case and other recent law enforcement actions offer insights for a much broader audience.
The lawsuit against data broker Spokeo is the FTC’s first Fair Credit Reporting Act case addressing the collection of online info — including data from social networking sites — when used in the context of employment screening.  But that’s not the only way the Spokeo settlement...

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