It’s one thing to create buzz about a product. But fail to disclose a material connection between an endorser and an advertiser and that buzz can wind up stinging you. That’s the message of an FTC lawsuit against Machinima, a top entertainment network on YouTube that specializes in videogame culture and generates more than 3 billion (with a b) views each month.
It’s called PrivacyCon and the first-of-its-kind FTC event is scheduled for January 14, 2016.
Marketers of Vemma juice drinks went to college campuses and elsewhere to recruit “affiliates” for their “opportunity.” Affiliates were encouraged to recruit more affiliates, who in turn would recruit more affiliates, who in turn . . . . You get the picture: Lather, rinse, repeat.
Last year the FTC received 280,998 complaints about questionable debt collection practices. We think consumers and responsible members of the industry can agree that number is higher than it should be. The FTC is fighting that battle on three fronts. We’ve brought dozens of cases – both on our own and with state partners – to enforce the Fair Debt Collection Practices Act and Section 5.
It doesn’t take much to convince us we need something new for the shoe closet – and our vintage high-tops and periwinkle platforms stand as a silent testament to that. But an ultraviolet light contraption advertised to kill germs, fungus, and bacteria, including MRSA, inside shoes? An FTC settlement with the marketers of shUVee gives the boot to those misleading claims.
You’ve read Start with Security: A Guide for Business, the new brochure about the FTC’s 53 data security settlements. You’ve digested the lessons learned from those cases. The next step: applying them at your company. The FTC has an easy way to get the ball rolling.
The classic 40s movie An Email to Three Wives, the R&B hit Take an Email, Maria, and C.S. Lewis’ The Screwtape Emails. The titles would have been different if they had been written recently. Email is an essential part of most companies’ marketing strategy.
The search for the Death Star that will destroy illegal robocalls once and for all is still underway, but the solution is one step closer. The FTC just announced that judges have selected winners in Robocalls: Humanity Strikes Back, a contest to come up with tech tools to further the fight against annoying pre-recorded calls. The winner: a mobile app that blocks and forwards robocalls to a crowd-sourced honeypot.
An app developer, a medical waste company, a skateboard event sponsor, a stock car racing school, and a bagel purveyor. That’s either the strangest answer to a Jeopardy! question – or a partial list of companies that just settled FTC charges that they falsely claimed they were certified members of the U.S.-EU or U.S.-Swiss Safe Harbor Framework.
The Beatles were right: One does get by with a little help from one’s friends – but that’s not always a good thing. A partial settlement just announced by the FTC sheds light on the unsavory cooperative relationship between certain shadowy data brokers and the scammers who buy their wares for illegal purposes.
Businesses are understandably concerned about the threat that hackers pose to the security of sensitive data on their networks. But a closing letter the FTC staff sent to Morgan Stanley Smith Barney LLC warns of another danger lurking closer to home.
Federal and state law enforcers and leading members of the debt collection industry. According to the line-up just announced by the FTC, that’s who will be talking at the FTC’s second Debt Collection Dialogue, set for September 29th in Dallas. But there’s another important voice that will be heard, too.
On the old game show “Password,” the host whispered a word to contestants, who then gave clues to celebrities. The first to guess correctly advanced to the Lighting Round. The loser went home with a year’s supply of car wax.
Is the sky blue? Is the Pope Catholic? A July 14th closing letter the FTC staff sent to PayPal addresses another one of those questions with an obvious answer: Are consumers likely to get riled when told that by using a service they’ve “agreed” to receive unsolicited marketing robocalls and text messages?
It’s a common occurrence. People looking online for a product or service – say, a loan or an educational program – find themselves on a site that asks for their personal information. The idea is that consumers will be connected with a company in that business. That exchange of information might offer an easy way to put buyers and sellers together. But sometimes the data wends its way through multiple hands before reaching the business selling what the consumer is looking for.
Federal and state law enforcers and industry members are heading to Dallas on September 29, 2015, to talk about that other Big D – debt collection.
Last month’s Debt Collection Dialogue in Buffalo – sponsored with the New York AG’s Office – drew nearly 200 participants, including many from the debt collection industry.
Record-breaking refund programs are usually cause for celebration. But the FTC’s largest-ever debt collection redress case offers sobering insights into the lengths some companies will go to illegally squeeze the last dime out of people already in financial distress.
Here’s a tip for business travelers. Just because a webpage looks like the official site of your favorite hotel chain doesn’t necessarily mean it is. Before you reserve a room for your next out-of-town meeting or family vacation, make sure you know who’s at the other end of that BOOK NOW button.
There are three letters every auto dealer should know about. GTO? XKE? Good guesses, but not what we had in mind.
We’re talking about GLB.
The Gramm-Leach-Bliley Act requires financial institutions to give their customers initial and annual notices about their privacy policies. If the company shares certain customer information with particular types of third parties, they also have to give customers the opportunity to opt out of sharing. The FTC’s Privacy of Consumer Financial Information Rule – friends call it the GLB Privacy Rule – explains the specifics.