Bogus celebrity testimonials and phony formats: DON’TS for advertisers and affiliates
By: Lesley Fair | Apr 10, 2019 1:58PM
“Viagra for the brain.” It’s a slogan designed to attract the attention of consumers concerned about cognition. Then there was a massive online ad campaign of “news” websites featuring supposed testimonials from people like Bill Gates and the now-late Dr. Stephen Hawking. It’s no wonder people forked over millions for supplements that went by names like Geniux, Xcel, EVO, and Ion-Z.