You get an email from your boss’s boss requesting that you make a wire transfer to a new vendor. The email is marked urgent, so you ignore the 20 others that need your attention to take care of it. You handle wire transfers all the time, and you’ll definitely score points for responding so quickly, right? Maybe not.
They’re dangerous, they strike fast, and they rely on camouflage to ambush their prey. We call them CROA-codiles – companies that lure cash-strapped consumers in with false promises of debt relief and credit repair, in violation of the FTC Act and the Credit Repair Organizations Act (CROA). According to a lawsuit just filed by the FTC, the defendants added to the injury by claiming a bogus affiliation with federal agencies – and the President.
With a product name like “Your Baby Can Read!” – exclamation point in the original – it didn’t take long for consumers to figure out what the marketers were promising. The company’s massive ad campaign featured 14-month-olds mastering vocabulary flashcards, two-year-olds reading books, and an array of charts, graphs, and studies purporting to show that Your Baby Can Read! was scientifically proven to work.
For some athletes and fans, September is the equivalent of the start of the sports “new year.” From the FTC’s perspective, it’s a good time to remind retailers that they need appropriate proof to support concussion protection claims for athletic mouthguards. That’s why FTC staff has sent letters to five major retailers, alerting them to concerns about what they’re promising on their websites.
"A-B-C. Always be closing."
"As you all know, first prize is a Cadillac El Dorado. Second prize is a set of steak knives. Third prize is you're fired."
"These are the new leads. The Glengarry leads. To you, they're gold. But you don't get them. Why? Because they're for closers."
You may have heard about it in the news: reports that Russian hackers have stolen more than a billion unique username and password combinations, and more than 500 million email addresses, grabbed from thousands of websites. What steps should you take?
Whether it’s advances in medical research, making sure buses are where they need to be during rush hour, or reducing how long consumers are stuck on hold listening to canned music, Big Data promises a lot for the future. But what are the risks it could be used to disadvantage some people?
The 2011 science fiction movie “The Adjustment Bureau” dealt with a dystopian future (Is there any other kind in sci-fi movies?) where mysterious forces plot against individuals. But for many consumers, Regional Adjustment Bureau, a Memphis-based debt collector, made their day-to-day reality just as dystopic.
If coping with COPPA is a part of your job, you’re familiar with the Children’s Online Privacy Protection Rule’s safe harbor provision, a method for encouraging innovation and flexibility in the COPPA compliance process.
Whether by click, tap, swipe, or scan, apps now offer a variety of beneficial services that can enhance consumers’ shopping experience. These services help consumers compare prices in-store, load the latest deals, and make purchases – all from the convenience of their phone. To better understand the consumer protection implications of this ever-changing environment, FTC staff recently issued a report, What’s the Deal?
No one has ever described us as the rugged, mountaineering type, but this much we know: It’s unwise to set off an avalanche.
In 1995, the FTC built the Telemarketing Sales Rule from the ground up. Since then, we’ve done some remodeling – for example, including the provision to outlaw most robocalls.
We’ll confess a certain fondness for the Hobby Protection Act. Based on the name, we were hoping it safeguards our right to watch reality TV while eating ice cream – our favorite hobby – but the real purpose is much different.
Acc-cen-tuate the positive.
Eliminate the negative.
Latch on to the affirmative.
And don't mess with Mr. In-Between.
That's how the catchy Bing Crosby-Andrews Sisters number went in the 40s. When it comes to negative options now, the message for marketers is to explain things positively.
In the story of Aladdin, something as small as a lantern housed a mighty force. Aladdin got his three wishes, but he also unleashed the genie's mercurial power. Like Aladdin's lamp, mobile devices offer incalculable benefits, but certain forms of billing create the risk that consumers will get zapped with unauthorized charges.
In the movie The Matrix, Morpheus offers Neo two capsules: “You take the blue pill and the story ends. You wake up in your bed and believe whatever you want to believe. You take the red pill and you stay in Wonderland, and I show you how deep the rabbit hole goes.
According to the Lennon-McCartney song, “She's got a ticket to ride, but she don’t care.” According to a settlement announced by the FTC and Connecticut AG, consumers doing business with TicketNetwork through two of its top partners – Ryadd and SecureBoxOffice – were misled into thinking they were buying tickets at face value from the event venue.
Sci-fi fans will remember the 1996 movie "Mars Attacks!" where Americans banded together to fight off Martian invaders.
There sure are a lot of seals out there. The British singer. The Navy special ops unit. The aquatic mammal. But the seals that matter to the FTC are certifications that convey representations consumers might not be able to evaluate for themselves. If your company makes Made in the USA claims, you’ll want to “Get Closer.” (And yes, that was a hit by 70s folk rockers, Seals and Crofts.)
Wily deception. Masters of impersonation. International intrigue. We could be describing PBS’ re-imagining of Sherlock Holmes, but we’re not. We’re talking about a scam that’s been around almost as long as the famous resident of 221B Baker Street – and still leaves small businesses barking like the Hound of the Baskervilles.