Have you seen the ads where a popular celebrity touts DIRECTV on his own behalf and as the Painfully Awkward, Overly Paranoid, or Crazy Hairy version of himself? Applying that to a lawsuit just filed by the FTC, there’s DIRECTV – and then there’s Deceptively Advertised DIRECTV.
If your company transfers consumer data from the European Union to the U.S., you’ll want to know about the U.S.-EU Safe Harbor Program, a voluntary international privacy framework that lets companies transfer data from the EU to the U.S. in a way that complies with EU law.
If you watch as much TV as we do, you may have been tempted to reach for the phone to order the Snuggie, that blanket with sleeves for couch potatoes; Forever Comfy, the answer to rump-sprung chairs; or a host of other items sold by New York-based Allstar Marketing Group. And if one Magic Mesh, Cat's Meow, Roto Punch, or Perfect Tortilla wasn’t enough, the ads reeled buyers in with a “double the offer” buy-one-get-one-free promotion the FTC and New York Attorney General said was misleading.
Before your business cruises its way to violating the Telemarketing Sales Rule (TSR), you’ll want to pay attention to the FTC’s latest case against telemarketers. The lesson: if the call includes a sales pitch, the TSR applies – no matter what other purpose the call may have.
Consumers often first go to online review sites when they are thinking about buying a product or hiring a service provider. As a result, most businesses are concerned about managing their online reputation. But a recent FTC proposed settlement offers some lessons for businesses that seek to solicit online reviews with cash or other incentives.
In the 1990s, the Buffalo Bills famously lost four Super Bowls in a row. Now the Buffalo, New York area has achieved another inglorious four-fer: Two cases announced today makes a total of four FTC suits in less than a year against Buffalo-based debt collectors accused of abusive tactics.
According to the National Cancer Institute, melanoma of the skin is the most deadly form of skin cancer. Many people want to keep an eye out for possible symptoms and take action fast, if necessary. So, could you make an app for that? Hmm, as “app”ealing as it sounds, hold the phone.
Once you’re subject to an FTC order, if you do not comply with its provisions, there are consequences in addition to any you face for deceptive or misleading practices. Violation of an order can pave the way for civil penalties.
It was a new era for shoppers in the 1960s. Suburbs, malls and grocery stores boomed. Esso “put a tiger in your tank.” And unscrupulous marketers came up with some new tricks. It turns out that a “jumbo pound” weighed, you guessed it – one pound. Into the fray entered the Fair Packaging and Labeling Act (FPLA), signed into law in 1966.
If you’re in the debt collection business, it’s up to you to comply with the Fair Debt Collection Practices Act. If not, you might find yourself looking for another line of work.
Does your app collect users’ locations? Is that happening even when they’re not using the app? Savvy developers understand the importance of giving consumers a clear picture of what’s going on. The FTC has advice on making your practices more transparent.
As the saying goes, two heads are better than one. That’s so true when it comes to the thorny issues surrounding debt collection practices. Unlawful debt collection practices are a long-standing source of consumer complaints. So, it only makes sense to have two cops on the beat; the FTC and the Consumer Financial Protection Bureau work together to enforce the Fair Debt Collection Practices Act and keep debt collection practices lawful.
POM Wonderful’s advertising claims were false and deceptive. That’s the conclusion of the United States Court of Appeals in upholding the FTC’s ruling. We think it’s a momentous victory for our two clients: American consumers and the cause of truth in the marketplace. You’ll want to read the entire opinion, of course, but here are twelve quotes from the D.C.
If your clients make environmental claims, the FTC staff just sent 20 warning letters you’ll want to tell them about. The subject is doggie bags and leftovers – but not that kind of doggie bag and definitely not that kind of leftover.
She’s got a competition clutch with four on the floor
And she purrs like a kitten ‘til the lake pipes roar.
And if that ain’t enough to make you flip your lid,
There's one more thing. I got the pink slip, Daddy.
This post about the FTC’s law enforcement action against Craig Brittain will be a little different. No bullet points parsing the nuances of complaint allegations. No tips and takeaways for savvy marketers. No admonitions about industry best practices. Given that the “industry” in question is revenge porn, the facts pretty much speak for themselves.
Certain advertising terms are bound to attract consumer attention: “free,” “no diet or exercise required” – and for people in the market for mobile data plans, “unlimited.” The FTC’s settlement with TracFone Wireless will return $40 million to consumers whose unlimited service was throttled or cut off. What can your company take from the case?
Identity theft is always taxing on victims.
We’ve all been talking about the Internet of Things – the ability of everyday objects to connect to the Internet to send and receive data.
Some people call it the “Oz Effect” – the bump in consumer demand after a product or ingredient is featured on the The Dr. Oz Show. In a just-announced settlement, the FTC says defendants Lindsey Duncan, Pure Health LLC, and Genesis Today, Inc., took advantage of that phenomenon by deceptively touting the purported weight loss benefits of green coffee bean extract.