Business Blog
Just what the doctor didn’t order
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There’s a scam targeting doctors, nurses, and other healthcare professionals, but you could be a part of the cure.
Business Blog
Franchise Fundamentals: Reducing the risks – and reporting if things go awry
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We’ve all heard the adage “Proper preparation prevents poor performance.” It’s been attributed to everyone from Vince Lombardi to Secretary of State James Baker. As we’ve discussed in the first four...
Business Blog
What’s on the agenda at September 7th FTC Funeral Rule event
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The FTC is continuing its assessment of how the Funeral Rule is working for consumers and businesses. The next step: a September 7, 2023, workshop, Shopping for Funeral Services. Check out the just...
Business Blog
For business opportunity sellers, FTC says “AI” stands for “allegedly inaccurate”
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Even with four months to go, we predict the 2023 Phrase of the Year will be “artificial intelligence.” But like a discount utensil packaged in one of those pale blue gift boxes, some marketers are...
Business Blog
Online sellers: How the INFORM Consumers Act could impact your business
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The INFORM Consumers Act took effect on June 27, 2023. The FTC has issued staff guidance for online marketplaces and now we have advice for online sellers whose businesses may be affected by the new...
Business Blog
Can’t lose what you never had: Claims about digital ownership and creation in the age of generative AI
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Let’s say someone walks into an old-fashioned record store looking for the Bright Eyes song “False Advertising.” Upon finding and buying the album, she’d have little reason to fear that store...
Business Blog
When sending commercial email, businesses can’t unsubscribe from CAN-SPAM compliance
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Just because consumers sign up for a membership or subscription doesn’t mean they sign up to get unwanted marketing email. A proposed $650,000 settlement with Experian Consumer Services just filed on...
Business Blog
Job scammers go even lower in the way they “hire”
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You’ve heard about scammers impersonating government agencies, global retailers, and even members of your family. The latest variation on the scheme targets business professionals, luring them in with...