No, not the cherubic child star on reality TV. We’re talking about the serious repercussions of American Tax Relief's misleading claims about substantially reducing what consumers owed in taxes — and major mistakes some businesses make when it comes to the financial consequences of deception. A look at the settlement offers insights into the breadth of remedies available for violations of the FTC Act and related rules.
To Rat Pack types, "Just in Time" was a swingin' tune Dean Martin sang in the old musical "Bells Are Ringing." It's still relevant to ringing bells, but now it's in the context of smartphones, tablets — and one of several suggestions the FTC is making to mobile platforms, app developers, ad networks, and others about how and when to disclose key privacy-related information to consumers. Are you plugged in to what this could mean for your business?
Before you start marketing your app, let’s go through the TO DO list.
Does it deliver on what you say it can do? Check.
Have you thought through your marketing strategy? Check.
Does it look like app stores might be interested? Check.
Ready? Not so fast. There’s an indispensible step you may be overlooking. But there’s good news: The FTC has 12 tips to make that task easier.
In the few years it’s been up and running, Path has billed itself as a different kind of social network. According to a description of its "Values," "Path should be private by default. Forever. You should always be in control of your information and experience." It’s a lovely sentiment. Except that according to an FTC law enforcement action, it wasn’t private by default. It wasn’t private forever. Users weren’t in control of their information and experience. And let’s not forget the alleged violation of the Children’s Online P
It’s the time of year when some people are crooning “Baby, it’s cold outside.” Whether it’s winter or summer, proper insulation can keep things comfortable. But how are consumers supposed to make heads or tails of competing claims when buying insulation? That’s where the R-value Rule comes in.
The Hobby Protection Act is something of a misnomer. Most hobbies don’t need much by way of protection. But if you or your clients are involved in the sale of coins or certain collectibles, it’s a law you need to know about. The FTC’s settlement with the National Collector’s Mint and Avram C. Freedberg alleges violations of the Hobby Protection Act — and also raises interesting issues about how the company’s automated ordering system compounded other deceptive practices challenged in the case.
You spend a good portion of your time trying to protect sensitive information on your network from high-tech hijackers. That’s important, of course. But don’t let it take your eye off the risks posed by good old-fashioned — make that bad old-fashioned — theft. That’s the message businesses can take from the FTC’s settlement with cord blood bank, Cbr Systems, Inc.
A sure way to see smoke coming out of consumers’ ears: Put charges on their phone bills for services they never ordered and didn’t authorize. In a lawsuit just filed against Montana-based American eVoice, Steven Sann, and others, that’s what the FTC says is going on.
Coaching isn’t just about clipboards, lanyards, and saying “Listen up” a lot. What do winning coaches bring to a team? Leadership, personal attention, and a proven system for success. The people who spent more than $100 million on “coaching” services sold by Ivy Capital and related companies thought that's what they were buying. But according to an FTC lawsuit filed against dozens of defendants — and a settlement with all but five of them — that’s not what Ivy Capital delivered.
The Federal Trade Commission has ruled that the marketers of POM Wonderful 100% Pomegranate Juice and POMx supplements engaged in false and deceptive advertising in touting their products. We’re still working our way through the 53-page decision — stop by for more in the next few days — but here are some need-to-know nuggets.
As we mentioned yesterday, it’s the small business scam du jour. What looks like an email from the FTC notifying a company about a pending complaint is really a phishing attempt from a con artist. Here are four steps you can take to help protect your business.
A favorite trick for rip-off artists is to pretend to represent a trustworthy and respected organization. Today — and we mean that literally — we’re hearing from businesses that have received email exploiting the good name of the Federal Trade Commission. We don’t want you to lose money or valuable information to a scam artist sending a phony message claiming you’re a target of the FTC.
Two of a kind can be a good thing in a card game, but it’s not so great when you’re filing energy data with government agencies. For manufacturers weary of sending the same information to both the FTC and the Department of Energy, here’s some good news. Now, energy data filers can do some one-stop shopping by submitting their required reports to a single place: the Department of Energy’s new online database, known as the Compliance Certification Management System (CCMS). The FTC has announced this streamlined reporting proc
You know that phrase “If it quacks like a duck. . . “? It’s applicable in the Fair Credit Reporting Act context, too. If a company meets the legal definition of a “consumer reporting agency,” it’s a consumer reporting agency. Including a disclaimer that says, in effect, “But we’re not a CRA!” won’t change that. That’s one important takeaway tip from the FTC’s settlement with Filiquarian Publishing, the agency’s first FCRA case involving mobile apps.
Bamboo: It’s not just for tiki huts anymore. Consumers are seeing more items, especially clothing and textiles, labeled or advertised as “bamboo.” But according to FTC lawsuits, Amazon.com, Leon Max, Macy’s, and Sears claimed that products were made of bamboo when they were really made of rayon. In addition, some bamboo wannabes were promoted as environmentally friendly. But manufacturing rayon — even when it’s made from bamboo — is far from a “green” process.
Not too long ago, talking on the phone, listening to music, and playing games required three clunky pieces of equipment. Manage that wirelessly? Fuhgeddaboutit. But now we can do all that — and more — with a device smaller than a chocolate bar. That took phenomenal feats of technology. But it also took some ground rules to make sure companies had incentives to innovate and consumers could be assured what they bought would work glitch-free with other products. Benefiting consumers by encouraging that kind of innovation is what the
Has it been a while since you touched base with clients about the FTC’s Endorsement Guides? Of course, you’ve shown them the three major take-away points in black and white:
Say “Cooling-Off Rule” and most people (OK, most people over a certain age) think of the classic door-to-door salesman — although the scope of the Rule is broader than that. After listening to comments about the future of the Cooling-Off Rule, the FTC has decided to keep it in place, but is asking for your feedback about one important proposed change.
It’s not often we describe something as a drop-what-you’re-doing development. But if you’ve been following proposed changes to the Children's Online Privacy Protection Act (COPPA) Rule, this may qualify. After national workshops, Federal Register Notices, and hundreds of comments from the public, the FTC just issued final changes to the COPPA Rule.
Until recently, most consumers — and a whole lot of businesses — were unfamiliar with the operations of the data broker industry. Data brokers collect personal information from a variety of public and non-public sources and resell it to other companies. No doubt, there are economic benefits to the flow of certain kinds of information. But legislators, law enforcers, and others have raised concerns about the privacy implications of what goes on behind the scenes.