Business Blog

The FTC applies a consistent approach to evaluating ad claims. Companies must have a reasonable basis for objective representations, including claims that a product can treat specific health conditions. Whether it’s an over-the-counter drug, dietary supplement, or food, the same established standards apply. And as an FTC Enforcement Policy Statement explains, that also holds true for OTC homeopathic drugs.

In an eye exam, the bottom line is the toughest to see. But responsible eye care prescribers and contact lens sellers clearly understand another “bottom line”: They comply with the FTC’s Contact Lens Rule.

The FTC’s Used Car Rule has been the law of the land since 1985. It requires used car dealers to post a Buyers Guide on cars they offer for sale. The Guide gives customers important warranty and other information to help them make informed buying decisions. After asking for public comments, the FTC has made some changes to the Buyers Guide that every used car dealer needs to know about.

A participant on a reality dating show who doesn’t tell the truth? So what’s new. A participant on a reality dating show who is a defendant in an FTC action and doesn’t tell the truth in a sworn financial statement? That’s a different story.

Halloween is the perfect time to watch a scary movie, but for many consumers, real-life tricks like identity theft, false advertising, and unfair billing can turn every day into Fright Night. Imagine if spine-tingling Hollywood horror flicks reflected what really causes consumers to scream – and consider what your business can do to prevent a sequel.

A judge has today approved a landmark $10 billion settlement that will enable 500,000 consumers across the country to sell back their tainted diesel-powered cars to Volkswagen.

The $10 billion order secured by the FTC will make consumers whole by remedying the losses they suffered due to VW’s deceptive “Clean Diesel” ad campaign.

For most hard-working Americans, a car represents the most significant purchase after their family home.

Peer-to-peer payment systems and crowdfunding are emerging financial technologies that could render the “Sorry, I forgot my wallet” cliché obsolete. Those talked-about trends are up for discussion at the FTC’s second FinTech Forum, set for Wednesday, October 26, 2016.

The phrase is only nine letters long, but for many consumers, it makes the difference between a product in the shopping basket and one left on the shelf. It’s “Made in USA” and the FTC just announced a settlement of its lawsuit against Chemence, Inc., for misleading Made in USA claims. If your company makes similar representations, is it time for a compliance check?

Do you ever hear from customers or employees who want you to know that they’ve been affected by identity theft? If so, you’ll probably start seeing them use the new FTC Identity Theft Report. It tells you that someone important to your business is a crime victim, has alerted law enforcement, and is working to resolve the financial and emotional disruption that identity theft causes.