Business Blog

For decades the FTC has been warning people about online ports, portals, and pop-ups that can be conduits for questionable claims. But companies shouldn’t think we’ve taken our eye off another potential doorway for deception: direct mail. According to an FTC lawsuit, a group of seven U.S.

The COVID-19 crisis has many small businesses on the ropes, so it’s unfortunate we have to warn them about another threat. According to a lawsuit just filed by the FTC, a Rhode Island company that goes by the name “SBA Loan Program” has been soliciting applications from small businesses, but has no affiliation with the U.S. Small Business Administration and the loan programs that agency is currently running.

Between social distancing and COVID-19 stay-at-home orders, companies are turning to video conferencing services to get down to business. While these services help you connect, they also pose new privacy and data security risks. Here are some tips to keep in mind before hosting or joining a video conference online:

It’s FTC Advertising 101: Don’t make claims about serious medical conditions unless you have solid proof in hand to substantiate what you say. It’s been the law for decades and now more than ever, it’s essential for advertisers to honor that fundamental principle. And yet companies continue to market everything from facial brushes to IV drips with promises to prevent, treat, or cure Coronavirus – claims the FTC calls into question in a new round of warning letters.

“Social distancing,” “shelter-in-place,” “virtual happy hour”— these are some of the new expressions on everyone’s lips the past few weeks. For many, add “remote learning” to the list. Because of school closures, millions of students are now using online, education technology (or “ed tech”) services to engage in remote learning from home. And while this fills a vital need, it’s important to keep in mind that many of these ed tech services collect and use student’s personal information.

If your business makes “smart” devices, you’ll want to read about Tapplock’s settlement with the FTC. It’s one more example of why businesses in the Internet of Things (IoT) space need to think about privacy and security when designing connected products.

As a business owner, you’ve seen the headlines about financial relief that may be available to some companies through the Small Business Administration (SBA). But you’ve also heard about scammers who extract a grain of truth from the news and distort it in an effort to cheat small businesses. Now more than ever it’s critical for small business owners to go straight to the source for accurate information about what’s happening at the SBA. And that source, of course, is the Small Business Administration’s dedicated page, sba.gov/coronavirus.

If your company has made misleading Made in USA claims and represents that the inaccuracies have been corrected, it’s unwise to put ongoing compliance on the back burner. Conduct like that can move an advertiser out of the frying pan and into the fire. Case in point: the FTC’s proposed complaint alleging that kitchen and home notable Williams-Sonoma falsely represented its signature bakeware line as Made in USA.

It’s an unprecedented time. But even in the midst of monumental change, the FTC’s commitment to its consumer protection mission remains constant. Here’s a statement from Chairman Simons about the ongoing work of the Bureau of Consumer Protection: