Business Blog


Trip the light? Fantastic.

It doesn’t take much to convince us we need something new for the shoe closet – and our vintage high-tops and periwinkle platforms stand as a silent testament to that. But an ultraviolet light contraption advertised to kill germs, fungus, and bacteria, including MRSA, inside shoes? An FTC settlement with the marketers of shUVee gives the boot to those misleading claims.

RoboKill the robocall?

The search for the Death Star that will destroy illegal robocalls once and for all is still underway, but the solution is one step closer. The FTC just announced that judges have selected winners in Robocalls: Humanity Strikes Back, a contest to come up with tech tools to further the fight against annoying pre-recorded calls. The winner: a mobile app that blocks and forwards robocalls to a crowd-sourced honeypot.

U.S.-EU Safe Harbor compliance: Don’t run aground

An app developer, a medical waste company, a skateboard event sponsor, a stock car racing school, and a bagel purveyor. That’s either the strangest answer to a Jeopardy! question – or a partial list of companies that just settled FTC charges that they falsely claimed they were certified members of the U.S.-EU or U.S.-Swiss Safe Harbor Framework.

A word about passwords

On the old game show “Password,” the host whispered a word to contestants, who then gave clues to celebrities. The first to guess correctly advanced to the Lighting Round. The loser went home with a year’s supply of car wax.

Leading questions?

It’s a common occurrence. People looking online for a product or service – say, a loan or an educational program – find themselves on a site that asks for their personal information. The idea is that consumers will be connected with a company in that business. That exchange of information might offer an easy way to put buyers and sellers together. But sometimes the data wends its way through multiple hands before reaching the business selling what the consumer is looking for.

A new model for auto dealers?

There are three letters every auto dealer should know about. GTO? XKE? Good guesses, but not what we had in mind.

We’re talking about GLB.

The Gramm-Leach-Bliley Act requires financial institutions to give their customers initial and annual notices about their privacy policies. If the company shares certain customer information with particular types of third parties, they also have to give customers the opportunity to opt out of sharing. The FTC’s Privacy of Consumer Financial Information Rule – friends call it the GLB Privacy Rule – explains the specifics.

How the FTC works for your community – and your business

“The Federal Trade Commission works for America’s consumers in every community.” I’ve lost count of how many times I’ve said those words or heard them from my colleagues – and that’s a good thing. Of course, business owners are consumers, too, and the FTC works for you in two ways.

First, we strive to protect all consumers – including you, your family, friends, and employees – from deceptive practices.

Vegas dealers called for deceptive claims

They say what happens in Vegas stays in Vegas. But here’s one thing that doesn’t belong in Vegas or anywhere else: ads that draw buyers in with eye-catching terms while burying the “gotchas” in fine print. In separate law enforcement actions, the FTC alleged that two Las Vegas dealers – car dealers, that is – didn’t play it straight with consumers.