Business Blog

Some forms of masquerading are just good clean fun. Consider The Masked Singer, a surprise TV hit in which a panel of celebrities tries to guess the identity of other celebrities who sing karaoke while wearing elaborate disguises. (We’re not making that up. It’s a thing now.) But other forms of masquerading are based in deception, as the FTC alleges in a lawsuit against Global Asset Financial Services Group, LLC, and 15 Buffalo- and Charlotte-based defendants.

Not many small businesses do business these days without the services of third-party vendors, some of whom have access to your company’s sensitive information. Even if you run a tight cybersecurity ship, what happens if your accountant loses a laptop or the payroll company that connects to your network experiences a security breach? Your business could be in jeopardy, of course, but that’s not all.

It’s Day 2 of the data security discussion, presented as part of the FTC Hearings on Competition and Consumer Protection in the 21st Century – and you can watch the webcast live.

When cyber crooks send messages trying to trick people into disclosing passwords or account information, they often mimic a recognizable email address to make it look like it’s coming from a trusted source – for example, from your company. It’s a practice called spoofing and it packs a double wallop. Not only does it put consumers at risk for identity theft, but spoofing can unfairly damage the reputation for trust you’ve worked hard to earn.

Archeologists report that the first mention of diabetes was in a papyrus excavated from an Egyptian tomb. Roll the scroll out a bit and it wouldn’t surprise us to find an ad (in hieroglyphics, of course) for a pill or potion promising a miracle treatment. Questionable diabetes products have been around for centuries and the latest one to attract law enforcement attention is a dietary supplement called Nobetes.

Phishing scammers have gotten more sophisticated. They still send out mass emails asking consumers for credit card numbers or bank account information. But they’re also targeting small businesses by imitating the look of messages your employees routinely receive.

Whether it’s a spare can of cranberry sauce or an extra turkey platter, thoughtful Thanksgiving hosts make contingency plans for the holiday. This year, if the dinner discussion veers into controversial territory – like the pumpkin pie vs. pecan pie debate – here’s a suggested topic of conversation you can have at the ready.

Mention the word “ransomware” at a meeting of small business owners and you’ll feel the temperature in the room drop by 20 degrees. A ransomware attack is a chilling prospect that could freeze you out of the files you need to run your business. When FTC staff met with business owners across the country, you cited ransomware as a particular concern. New resources from the FTC can help protect your company from this threat.

An employee catches up on some work while visiting the local coffee shop. She grabs her Double Mocha to go, but accidentally leaves behind a flash drive with hundreds of Social Security numbers on it. When she returns, the flash drive is gone. Then there’s the staff member who needs to free up file room space. After he tosses a stack of old company bank records into the garbage, a dumpster diver spots the trash and walks away with a windfall.