For academics and researchers in consumer privacy and data security, think of it as Coachella without the sand and Burning Man with nothing spontaneously combusting (we hope).
Promoting a “Young People’s Revolution,” multi-level marketer Vemma pitched its business opportunity to college students and other young adults as a big-money, fast-lane alternative to “the traditional 9-to-5.” In 2015, the FTC sued Vemma and related parties, alleging that its smoke-and-mirrors earnings claims were obscuring the true nature of what Vemma was up to. As a result of an FTC settlement, there’s a revolution underway all right.
Claims about employment prospects and income levels are like any other objective advertising representation – and Job #1 for advertisers is to support those promises with solid evidence. DeVry University and its parent company have entered into a $100 million settlement to resolve the FTC’s allegations that the defendants’ claims didn’t make the grade.
If you care about data security and privacy, you’ll want to read about the FTC’s settlement with ruby Corporation, ruby Life Inc., and ADL Media Inc. – the companies that operate AshleyMadison.com.
Is it time for a little heart-to-heart about making health claims for mobile apps? An FTC settlement with California-based Aura Labs challenges misleading representations the company made about its Instant Blood Pressure app. In addition, if you keep your finger on the pulse of FTC endorsement law, the complaint describes a course of conduct marketers will want to avoid.
Chances are that you or someone you know will be among 2.7 million AT&T Mobility customers who will be getting a refund soon. The FTC is returning a total of $88 million to people who were billed for premium text message services they didn’t authorize.
“What do your TV viewing habits say about you?”
Using background checks to screen tenants? Or maybe your company provides those background checks to landlords? Make sure you’re complying with the Fair Credit Reporting Act (FCRA). The FTC’s new guidance for landlords and for tenant background screening companies can help.
What do landlords need to know?
The military community makes many of the same consumer decisions as their civilian counterparts. We all need to manage our money – and avoid rip-offs. But servicemembers and their families also face unique challenges, like frequent relocations and deployment. When a permanent change of station is on the horizon, a military family needs to rent or buy a new place to live, manage money while on the move, and be vigilant about dealing with businesses in an unfamiliar locale. A servicemember’s regular paycheck from Uncle Sam can make them a target for scammers.
The FTC applies a consistent approach to evaluating ad claims. Companies must have a reasonable basis for objective representations, including claims that a product can treat specific health conditions. Whether it’s an over-the-counter drug, dietary supplement, or food, the same established standards apply. And as an FTC Enforcement Policy Statement explains, that also holds true for OTC homeopathic drugs.
Whether they’re tuned to “The Real Houseplants of Poughkeepsie” (guilty as charged, Your Honor) or more high-brow fare, TVs are a lot smarter than many people realize. Smart TVs, streaming devices, game consoles, apps and set-top boxes may track consumers’ viewing habits in one way or another. The benefits of tracking technology are apparent anytime a person follows a “Viewers who watched The Night Manager also enjoyed The Last Panthers” recommendation. But what about the privacy implications?
In an eye exam, the bottom line is the toughest to see. But responsible eye care prescribers and contact lens sellers clearly understand another “bottom line”: They comply with the FTC’s Contact Lens Rule.
From the perspective of consumers, the whole purpose of prepaid debit cards – their reason for living, if you will – is to give consumers immediate access to their money. Those cards are an especially important financial lifeline for people who don’t have traditional bank accounts.
The FTC’s Used Car Rule has been the law of the land since 1985. It requires used car dealers to post a Buyers Guide on cars they offer for sale. The Guide gives customers important warranty and other information to help them make informed buying decisions. After asking for public comments, the FTC has made some changes to the Buyers Guide that every used car dealer needs to know about.
A participant on a reality dating show who doesn’t tell the truth? So what’s new. A participant on a reality dating show who is a defendant in an FTC action and doesn’t tell the truth in a sworn financial statement? That’s a different story.
Want something old and something new, all in one? Check out the FTC’s updated “Protecting Personal Information: A Guide for Business.” It’s the same principles that we’ve relied on for years, but with a new twist. You’ll find the latest tips about technologies that have emerged since we last published the guide.
Halloween is the perfect time to watch a scary movie, but for many consumers, real-life tricks like identity theft, false advertising, and unfair billing can turn every day into Fright Night. Imagine if spine-tingling Hollywood horror flicks reflected what really causes consumers to scream – and consider what your business can do to prevent a sequel.
Here are some truths about Grants.
Ulysses was the 18th president.
Cary was a suave star of the silver screen.
Former NBA great Horace wore the coolest goggles in the game.
A judge has today approved a landmark $10 billion settlement that will enable 500,000 consumers across the country to sell back their tainted diesel-powered cars to Volkswagen.
The $10 billion order secured by the FTC will make consumers whole by remedying the losses they suffered due to VW’s deceptive “Clean Diesel” ad campaign.
For most hard-working Americans, a car represents the most significant purchase after their family home.