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Drone technology: Does it deliver privacy?

Delivery by drone? We thought the Jetsons’ personal jetpack was the height of futuristic fantasy, but drone technology is bringing benefits like that closer to reality. But what about the consumer protection implications, especially when it comes to privacy? That’s on the agenda at the second installment of the FTC’s Fall Technology Series on drones on October 13, 2016.

Protecting your business from ransomware

Ransom notes used to come in the form of pasted letters clipped from newspapers. Now datanappers gain entry through a weak spot in a company’s network, lock the business out of its own system, and hold files – including sensitive health or financial information – for ransom. Would you know how to react if your business is the next victim? And are you taking reasonable steps to reduce the risk of that happening?

The NIST Cybersecurity Framework and the FTC

We often get the question, “If I comply with the NIST Cybersecurity Framework, am I complying with what the FTC requires?”  From the perspective of the staff of the Federal Trade Commission, NIST’s Cybersecurity Framework is consistent with the process-based approach that the FTC has followed since the late 1990s, the 60+ law enforcement actions the FTC has brought to date, and the agency’s educational messages to companies, including its recent Start with Security guidance.  First, a littl

Leaving info behind, in (rental) cars

Gary Numan sang, “Here in my car, I can only receive.” Well, those days are in the past. More and more vehicles are outfitted with the latest communications technologies like Bluetooth, GPS navigation, roadside assistance, streaming music, and web browsing. With mobile technologies in rental cars, consumers’ personal information can stay with the car long after the consumer has returned it. If you’re a car rental company, it’s important to think about protecting consumer privacy in connected rental cars. 

Don’t deceptively steer VW owners into the fast lane

Well, that didn’t take long.

The details of the historic $10 billion Volkswagen “clean diesel” settlement are still being finalized – and as we mentioned a few weeks ago, we’re already hearing reports of dealers targeting VW owners and lessees with promotions that include half-truths, misinformation, and downright deception.

Putting Disclosures to the Test: What’s on the agenda?

If a disclosure is intended to inform consumers – and isn’t that pretty much the job description of a disclosure? – it should accomplish that task effectively. A “disclosure” that fails that fundamental test is no disclosure at all. That’s FTC 101. So what can be done to improve the testing and evaluation of disclosures? Leading academics and testing professionals will gather at the FTC on September 15, 2016, to explore that topic.

FTC staff sends warning letters about anti-Zika claims

Mosquitoes aren’t just another picnic pest. They can carry serious diseases running the gamut from A to Zika virus. And just as illness can follow when mosquitoes infest, consumer injury can follow when ads are deceptive. The FTC staff just sent 10 warning letters about anti-Zika claims for wristbands, patches, stickers, and the like, reminding recipients that representations must be backed by proper proof.

Mars Petcare in the doghouse for deceptive claims about Eukanuba

“It’s a dog’s life,” they say – and according to Mars Petcare, its Eukanuba brand of dog food could extend dogs’ lives by 30%. But the FTC alleges that Mars made misleading representations about the products’ life-extending benefits and falsely claimed that scientific tests supported what the company said.

FinTech Forum: A closer look at marketplace lending

Innovative financial technology is changing the way consumers borrow, share, and spend money, offering the promise of increased convenience and access to financial services. The FTC is hosting a series of FinTech events to broadly explore the implications of this financial technology for consumers, building on the agency’s longstanding focus on technological innovation and extensive enforcement experience in the area of non-bank financial practices.

Ruling reminds marketers of the risks of discounting FTC legal tenets

The FTC’s lawsuit against Gary Kieper and Partners in Health Care Association (PIHC) alleged that the defendants deceptively peddled medical discount cards in the guise of health insurance. “Medical discount cards? Not my line,” you might say. But don’t discount the foundational legal principles articulated in the Court’s Order granting the FTC’s Motion for Summary Judgment.

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