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Business Blog

Listen up! FTC challenges hearing claims for MSA 30X device

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Why are you mumbling? The TV is not too loud! What did you say? This restaurant is like Grand Central Station. For millions of Americans, an unwelcome “I’m turning into my parents” milestone is...
Business Blog

Insights into the FTC’s Contact Lens Rule

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The FTC is eyeing its Contact Lens Rule and has announced the agenda for a March 7, 2018, workshop, The Contact Lens Rule and the Evolving Contact Lens Marketplace . In place since 2004, the Contact...
Business Blog

So You Received a CID: FAQs for Small Businesses

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So you’ve received a Civil Investigative Demand (CID) from the Federal Trade Commission related to a consumer protection matter. Now what? We appreciate that it can be daunting for any company –...
Business Blog

Refundamentals: How the FTC returns billions to consumers

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You’ve seen the sentence in FTC news releases or blog posts: “The order includes a $__ million financial remedy.” So how do provisions like that translate into real help for real consumers? That’s the...
Business Blog

2017: The consumer protection year in review

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One Direction had a hit with a song called “18,” but the FTC’s recent law enforcement and policy initiatives suggest that the agency will continue to pursue many directions in its efforts to protect...
Business Blog

Advertisers should be uneasy about unproven disease claims

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The “before” photo showed a silver-haired lady in a wheelchair with a hand on her furrowed brow. “24 hours after” and she’s smiling and knitting on the sofa, thanks to a dietary supplement proven in a...
Business Blog

NextGen’s ad claims: Isn’t it ironic?

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Like Alanis Morissette’s “rain on your wedding day” or “a free ride when you’ve already paid,” the FTC’s lawsuit against Florida’s NextGen Nutritionals, LLC, Anna McLean, Robert McLean, and related...
Business Blog

FTC challenges claims for opiate withdrawal products

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Is there a family or a workplace that hasn’t been touched in some way by the public health crisis of opiate addiction? It’s no wonder that advertisers are offering purported treatments. But an FTC...
Business Blog

Trial and error

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Imagine a series of promotions that involve pain relief promises, cognition claims, endorsements, 30-minute radio ads, “risk-free” money-back guarantees, “free” trial offers, negative options...
Business Blog

Prevagen complaint suggests mindfulness about memory claims

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Ads for Prevagen claimed that the purported memory improvement supplement is “The Name to Remember,” but according to a lawsuit filed by the FTC and the New York Attorney General , it’s a product...