Environmental Marketing

Companies are offering consumers an ever-growing assortment of “green” options. But whether your environmental claims are about the product or the packaging, you'll need competent and reliable scientific evidence to support what you say. Find out more by consulting the FTC’s revised Green Guides. Have you spotted what you think might be a deceptive claim or practice? File a complaint.


FAQs to help manufacturers comply with the Appliance Labeling Rule

If your company makes environmental claims in your ads or on your products, you'll want to know about the FTC's Green Guides. This summary of the Guides introduces how truth-in-advertising principles apply to green marketing and highlights terms often used in environmental ads.

Do you make or sell bamboo-based textiles? Do you market clothing, linens, or other products advertised or labeled as bamboo? If your product isn’t made directly from bamboo fiber, it can’t be called bamboo. Read this publication to get clued in on bamboo.

These FAQs help manufacturers comply with the Energy Labeling Rule, which includes the Lighting Facts label. It has information to help consumers choose the most energy-efficient bulb for their needs.


General Environmental Benefit Claims Marketers should not make broad, unqualified general environmental benefit claims like "green" or "eco-friendly." Broad claims are difficult to substantiate, if not impossible. Marketers should qualify general claims with specific environmental benefits...