Tag: Environmental Marketing

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Federal Trade Commission staff sent eight letters to jewelry marketers warning them that some of their online advertisements of jewelry made with simulated or laboratory-created diamonds may deceive consumers, in violation of the FTC Act.
The Federal Trade Commission has approved a Federal Register notice seeking comments on proposed non-substantive changes to the Energy Labeling Rule (Rule).
If you have a 2012, 2013, or 2014 Passat 2.0L TDI and got the approved emissions modification, Volkswagen has identified a potential problem with the “fix” it installed on your car that needs your immediate attention. If you have one of those vehicles but haven’t gotten the...
Environmentally Friendly Products: FTC’s Green GuidesA growing number of American consumers are looking to buy environmentally friendly, “green” products, from recycled paper to biodegradable trash bags. Companies have responded with “green” marketing touting the environmental benefits of what they...
As part of its systematic review of all current rules and guides, the Federal Trade Commission has concluded a two-year review of its R-value Rule. The Commission now implements amendments to reduce the regulation’s burden, clarify its requirements, and make it easier for the FTC to take action...
Following a public comment period, the Federal Trade Commission has approved final consent orders against four paint companies -- Benjamin Moore & Co., Inc., ICP Construction Inc., YOLO Colorhouse, LLC, and
So you’ve received a Civil Investigative Demand (CID) from the Federal Trade Commission related to a consumer protection matter. Now what? We appreciate that it can be daunting for any company – especially a small business – and we want to be as transparent as possible about the...
One Direction had a hit with a song called “18,” but the FTC’s recent law enforcement and policy initiatives suggest that the agency will continue to pursue many directions in its efforts to protect consumers in ‘18. (Sorry. We’re expecting a fresh shipment of pop culture references...
Following a public comment period, the Federal Trade Commission has approved a final consent order settling its first-ever case against a company making “organic” product claims.
The Federal Trade Commission has proposed amendments to the R-value Rule, which governs ratings for home insulation, as part of its systematic review of all current FTC rules and guides.
Dads and Moms want what’s best for their babies, so some companies feature adjectives like “organic” or “natural” in ads for infant gear. Those are among the terms Illinois-based Moonlight Slumber used to sell its baby mattresses online and at some of the nation’s biggest retailers....
Moonlight Slumber, LLC, an Elgin, Illinois-based firm that advertised its baby mattresses as organic and free of volatile organic compounds (VOCs), has agreed to settle Federal Trade Commission charges that it misrepresented or could not support its claims to consumers. The case is the FTC’s first...

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