Tag: Environmental Marketing

Displaying 1 - 20 of 240 results.

Pages

Following a public comment period, the Federal Trade Commission has approved final consent orders against four paint companies -- Benjamin Moore & Co., Inc., ICP Construction Inc., YOLO Colorhouse, LLC, and
So you’ve received a Civil Investigative Demand (CID) from the Federal Trade Commission related to a consumer protection matter. Now what? We appreciate that it can be daunting for any company – especially a small business – and we want to be as transparent as possible about the...
One Direction had a hit with a song called “18,” but the FTC’s recent law enforcement and policy initiatives suggest that the agency will continue to pursue many directions in its efforts to protect consumers in ‘18. (Sorry. We’re expecting a fresh shipment of pop culture references...
Following a public comment period, the Federal Trade Commission has approved a final consent order settling its first-ever case against a company making “organic” product claims.
The Federal Trade Commission has proposed amendments to the R-value Rule, which governs ratings for home insulation, as part of its systematic review of all current FTC rules and guides.
Dads and Moms want what’s best for their babies, so some companies feature adjectives like “organic” or “natural” in ads for infant gear. Those are among the terms Illinois-based Moonlight Slumber used to sell its baby mattresses online and at some of the nation’s biggest retailers....
Moonlight Slumber, LLC, an Elgin, Illinois-based firm that advertised its baby mattresses as organic and free of volatile organic compounds (VOCs), has agreed to settle Federal Trade Commission charges that it misrepresented or could not support its claims to consumers. The case is the FTC’s first...
The Federal Trade Commission is extending the public comment period on four recently announced proposed settlements with companies that allegedly deceptively promoted paint products as emission-free or containing zero volatile organic compounds (VOCs), including during and immediately after...
If marketing claims are any indication, “green” paint is popular with consumers, but not just in the sense of emerald, mint, or avocado. Companies are advertising that their paints are emission-free, VOC-free, and without chemicals that could harm consumers, including pregnant women,...
Four paint companies have agreed to settle Federal Trade Commission charges that they deceptively promoted products as emission-free or containing zero volatile organic compounds (VOCs), including during and immediately after application. Some promotions also made explicit safety claims regarding...
A federal district court judge in San Francisco today signed a settlement negotiated by the Federal Trade Commission and private plaintiffs providing for consumer redress and starting the formal claims process for owners of Volkswagen, Audi, and Porsche 3.0 liter TDI diesel cars. The FTC will...
An ongoing FTC case is a reminder to businesses — If you make product claims based on scientific testing, you must have valid proof to back up those claims. Case in point: Last fall, the FTC filed a lawsuit against Innovative Designs, Inc. (IDI) over allegations that the company...

Pages