Tag: Endorsements

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The Federal Trade Commission is mailing 191,748 refund checks totaling $9,190,842.68 to consumers who bought Pure Health or Genesis Today green coffee bean extract weight-loss supplements. Consumers who purchased the products online will receive a full refund, with the average check totaling $47....
For companies that peddle phony student loan debt relief, we have a message for you: Winter is coming.
“Slash your risk of cancer” – by using a tanning bed? That claim caught our attention, too. A settlement with Dr. Joseph Mercola and two Illinois-based companies includes $5.3 million in refunds for people who bought Mercola’s indoor tanning systems. The case also offers a reminder...
Following a public comment period, the Federal Trade Commission has approved a final consent order with Machinima, Inc., requiring the company to disclose when it has compensated “influencers” to post YouTube videos or other online product endorsements as part of “influencer campaigns.”
It’s a fetching frock with spaghetti straps, an engineered paisley print, and an asymmetrical hemline.
According to the musical “Grease,” some things go together like “rama lama lama ka dinga da dinga dong.” Some other things go together, too. They’re easier to pronounce, but do much more harm to consumers. What do we have in mind? Bogus weight loss claims and deceptive “free” trial...
A Glendale, California-based operation known as Sale Slash will stop using spam emails and fake news websites with phony celebrity endorsements and unsupported efficacy claims to promote its supposed weight-loss products, under a settlement with the Federal Trade Commission.
To quote everyone’s favorite Vulcan, “Live long and prosper.” But an FTC action against a San Francisco-based app company named Vulcun alleges that’s not what happened to consumers. According to the complaint, the company hit customers with an unfair and deceptive switcheroo of...
Two Maine-based marketers of weight-loss supplements and their owners will surrender substantial personal and business assets and will be prohibited from making deceptive claims about health products and engaging in deceptive marketing practices under a settlement reached with the Federal Trade...
Ads for Lumosity’s “brain training” program made it sound simple. Play games for 10-15 minutes several times a week to delay memory decline; protect against dementia and Alzheimer’s disease; improve school, work, and athletic performance; and reduce the effects of everything from...
2015 saw the end of The Late Show with David Letterman, but his Top 10 List legacy lives on. From the home office in Washington, D.C., here is our informal take on ten topics we covered this year in the BCP Business Blog.
If what looks to be an article, video, or game is really an ad – but it’s not readily identifiable to consumers as such – the FTC has another word for it: deceptive. Ads that blur the line between advertising and content have long been a consumer protection concern under Section 5 of...
The marketers of products as diverse as dietary supplements, mobile apps, cosmetics, and apparel may not think they have much in common. But if they make health-related representations, they all need sound science to support what they say. Here are five principles to help keep your...
La Comisión Federal de Comercio (FTC, por su sigla en inglés) está entablando una acción legal contra unos comercializadores con base en Florida que promocionaron engañosamente sus suplementos de pérdida de peso como una alternativa comparable a la cirugía de bypass gástrico y que luego amenazaron...

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