You fought off a hostile takeover and went toe to toe with the most aggressive competitor in the business. But now you’re facing the toughest crowd of all: a classroom of fifth graders at the local elementary school’s Career Day. No need to be frozen with fear when Admongo – an online videogame that educates kids about advertising – is just a click away.
No, not the doowop song by Gene Chandler, but a form of fraud aimed at small businesses and non-profits. Here’s how the scam works: Con artists send fake invoices to businesses, listing the domain name or URL of the company’s website or a slight variation – like substituting ".org" for ".com." The bills, designed to look like they come from a domain name registrar, say the company owes money for its annual "website address listing" and "search optimization" service. Busy entrepreneurs are led to believe they have to pay to keep the company URL up and running.
You’re looking at a website right now, but what else is open on the toolbar at the bottom of your screen? Customer spreadsheets? Financial documents? Confidential memos? What’s the risk that a hacker is looking over your virtual shoulder to steal data that could be used to commit fraud or ID theft? The answer may depend on your company’s policy toward peer-to-peer (P2P) file sharing.
The FTC’s first law enforcement action related to the revised Endorsement Guides offers compliance insights for marketers. In a proposed settlement with Reverb Communications, Inc., the FTC alleged that employees of a public relations agency hired by game developers posed as consumers and posted reviews on Apple’s iTunes store without disclosing that the reviews came from people working on behalf of the developers.
Welcome to the BCP Business Center: Your Link to the Law. Explore and you’ll find practical compliance guidance on advertising, telemarketing, credit, data security, and other need-to-know topics for business owners and marketing professionals. What else will you find? The latest word on upcoming workshops, hot-off-the-presses staff reports, and new compliance videos. We’ll do our best to keep things to the point with a minimum of ho-hum, a maximum of how-to, and as little yadda yadda yadda as a legal website can manage.