Tag: Endorsements, Influencers, and Reviews

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The FTC’s first law enforcement action related to the revised Endorsement Guides offers compliance insights for marketers.  In a proposed settlement with Reverb Communications, Inc., the FTC alleged that employees of a public relations agency hired by game developers posed as...
The Federal Trade Commission today issued a staff working paper examining how its own consumer protection rules and guides -- many of which were developed long before "dot com" became a household phrase -- apply to advertising and sales on the Internet.

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