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Business Blog

The FTC’s settlement with Google: Part 2

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According to the FTC’s recent settlement with Google, when people declined to sign up for Google Buzz, the company’s new social network, Google nonetheless enrolled them in certain features without...
Business Blog

The FTC's Google settlement: What's the buzz?

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“Sweet! Check out Buzz.” “Nah, go to my inbox.” That was the intriguing choice facing Gmail users last year when Google launched Google Buzz, its social network. But according to a settlement...
Business Blog

Debt collection company pays record-setting civil penalty

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Incessant phone calls to consumers, often about accounts that weren't theirs. Repeated autocalls to wrong numbers. Illegal disclosures to other people that a consumer owes money. Those are just some...
Business Blog

Consumer Protection on Camera

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It’s awards season for the entertainment industry. There’s no red carpet in front of the FTC and no one’s likely to ask “Who are you wearing?” — except to ascertain that the manufacturer complied with...
Business Blog

LOANMOD TXT MSGS VIOL8 LAW, SEZ FTC

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The FTC has gone to court in an effort to shut down an operation that allegedly blasted consumers with more than five million illegal spam text messages , including many pitching loan modification...
Business Blog

Data Resellers Liable for Downstream Security Failures

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Of course, no legitimate business would put out a welcome mat for crooks. But as the FTC’s data security cases make clear, that’s the effect when companies fail to take reasonable steps to secure...
Business Blog

"Talkin' 'bout lead gen-eration"

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As a recent FTC action against three companies and their owner proves, ads promising quick and easy relief from credit card debt are likely to attract law enforcement attention. But this case featured...
Business Blog

Let's Make a Seal

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For many people, environmental considerations play an important role in what they put in their shopping carts. But it's tough to know when green claims are credible. Seals and certifications can be a...
Business Blog

The Dannon Order

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When visiting an unfamiliar city, it helps to have a tour guide – a knowledgeable local to walk alongside you to point out the notable sights. When your destination is a proposed FTC order, that guide...
Business Blog

Claims for DanActive False and Deceptive, says FTC

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In addition to allegations about Activia Yogurt , the FTC’s recent settlement with Dannon Corporation challenged health claims for DanActive, a probiotic dairy drink advertised to reduce the...
Business Blog

Even Superheroes Need Substantiation

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As part of its ongoing probe of questionable claims involving kids’ health, the FTC announced a $2.1 million settlement with major dietary supplement marketers for allegedly deceptive claims that...
Business Blog

U.S. Court of Appeals Upholds $48 Million Judgment

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For people with an ailment, Direct Marketing Concepts and ITV Direct had the answer: Coral Calcium or Supreme Greens. But according to a recent decision by the U.S. Court of Appeals for the First...
Business Blog

Deep in the Heart of Taxes

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Owners of small businesses wrestling with tax obligations are sure to have seen the ads. American Tax Relief LLC promised to settle customers’ delinquent federal and state taxes for a fraction of what...
Business Blog

Lock Mess

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There’s lots of public information out there about people. So it’s no surprise there’s a booming business in the sale of data – and in the sale of services that promise to protect personal information...
Business Blog

Full Disclosure

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The FTC’s first law enforcement action related to the revised Endorsement Guides offers compliance insights for marketers. In a proposed settlement with Reverb Communications, Inc. , the FTC alleged...
Business Blog

BCP Business Center: Your Link to the Law

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Welcome to the BCP Business Center: Your Link to the Law. Explore and you’ll find practical compliance guidance on advertising, telemarketing, credit, data security, and other need-to-know topics for...