Are you a collector of lead data, a seller of leads, or a purchaser of leads? There’s something for you in today’s FTC settlement with MediaAlpha. The FTC alleges that the online lead generation...

The Rule of 7 in marketing says people need to hear a message at least seven times before they act on it. The latest Data Spotlight from the FTC, “False alarm, real scam” has some messaging to share...

After a careful search, you hired the perfect employee. You can’t wait to share the good news on your business’s website and social media. Go ahead and shout it from the virtual rooftop, but know that...

The FTC is cracking down on companies attempting to deceive people seeking treatment for addiction. An example of this effort is the FTC’s recently filed settlement to resolve allegations that Evoke...

If you prescribe eyeglasses or contact lenses, you must give patients copies of their prescriptions any time you perform a refraction exam. Even if the patient doesn’t ask for it. At no extra charge.

This week, just in time for the start of football ticket sales season, the FTC announced Bureau of Consumer Protection staff sent a warning letter to a company in the business. The issue? According to...

It’s advertising law 101: before you claim your product can perform a certain task, you need evidence it will work as promised. If your product doesn’t live up to the hype, you’ll have to deal with...

According to the FTC’s latest Data Spotlight, text scam losses are skyrocketing. In 2024 people reported $470 million in losses to text scams, more than five times the amount reported in 2020. Check...

Fans want to know that when tickets to their favorite artist’s summer tour drop, they have a chance of getting good seats at face value. They don’t want to have to compete with people cheating the...

They say April showers bring May flowers. April also marks the one-year anniversary of the FTC’s Impersonation Rule, which gives the FTC more tools to fight impersonation scams that cost nearly $3...

Maybe you’re opening a small business or hiring a household employee? Or you’re starting a nonprofit or administering an estate? If you’re creating or reorganizing a legal entity, chances are you’re...

Blizzards. Hurricanes. Floods. Wildfires. No matter the season, an extreme weather event or natural disaster could be right around the corner. And when – not if – an emergency happens, you may need to...

When businesses know the rules of the road, they can confidently invest in new ventures, technologies, and products. Under my leadership, the FTC’s Bureau of Consumer Protection (BCP) is committed to...

The FTC recently filed a case to stop what it describes as a fast-moving scam involving a group of companies offering business opportunities and a supposed credit repair service. Although the names...

Any marketer will tell you: great storytelling sells. Whether your product is a sports drink, a service, or a videogame loot box, the more your ads draw people in, the more likely it is they’ll buy...

It’s a persistent problem the FTC’s aggressive enforcement program’s been fighting for decades: we’re talking about companies and programs that lure in entrepreneurs, investors, or participants with...

Tech support scams can happen to anyone: small business owners, your employees, and family members — especially those over 60, according to reports to the FTC. These scams usually happen when someone...

We’ve heard it loud and clear from tens of thousands of people: hidden and misleading fees, also known as junk fees, hurt consumers and businesses. Today the FTC announced it is sending to the Federal...

‘Tis the season for healthcare-related marketing and advertising. That’s right; it’s open enrollment time for the Health Insurance Marketplace, and it’s also almost the end of the plan year for...

The turkey is gone, and the relatives have departed. We’ve now officially entered holiday shopping season, also known as make-or-break busy season for small business owners relying on Q4 profits to...