Tag: Environmental Marketing

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The Federal Trade Commission has extended the deadline for submitting public comments on the R-value Rule. The FTC is seeking input on the efficiency, costs, benefits, and impact of the Rule as part of its systematic review of all current FTC rules and guides.
If companies market their products as “all natural” or “100% natural,” consumers have a right to take them at their word. That’s the message of four proposed FTC settlements and one just-issued administrative complaint challenging the allegedly deceptive use of those phrases in ads...
As part of the Federal Trade Commission's systematic review of all current FTC rules and guides, the FTC is seeking public comment on the efficiency, costs, benefits, and impact of the R-value Rule.
The Federal Trade Commission has charged that Volkswagen Group of America, Inc. deceived consumers with the advertising campaign it used to promote its supposedly “clean diesel” VWs and Audis, which Volkswagen fitted with illegal emission defeat devices designed to mask high emissions during...
Volkswagen Group of America spent multi-millions positioning its “clean diesel” technology as an environmentally conscious choice for car buyers – and sales of more than 550,000 so-called clean diesel vehicles suggest it was a persuasive pitch. But as a just-filed FTC lawsuit alleges...
Starting today, the Federal Trade Commission is mailing 2,172 partial refund checks totaling nearly $210,000 to consumers who bought Nano-UV “disinfectant” devices from a company called Zadro Health Solutions, Inc. These are legitimate refund checks that must be cashed within 60 days of the date...
British blues rockers Ten Year After had a hit back in the day with “Hear Me Calling.” We doubt they were thinking of the FTC’s ten-year regulatory review schedule – OK, they weren’t – but it’s likely at least one of the four rules up for review this year affects your business. Can...
Maybe “a rose by any other name would smell as sweet,” but deceptively describing rayon clothing as bamboo isn’t so sweet – and violates the FTC’s Textile Rules. In addition to civil penalties totaling $1.3 million, settlements with Bed Bath & Beyond, Nordstrom, J.C. Penney...
Following a public comment period, the Federal Trade Commission has approved a final consent order with Nice-Pak Products, Inc., requiring it to stop advertising moist toilet tissue and cloth as flushable or safe for sewer or septic systems unless it can substantiate those claims.
If your clients make environmental claims, you'll want to tell them about the FTC's decision in the ECM BioFilms case. Among other things, the Commission opinion affirmed three key findings made by the Administrative Law Judge:

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