Skip to main content

What marketing techniques do kids, including teens, encounter in the various digital spaces they frequent? And what do we know about their cognitive abilities at different ages and developmental stages to recognize and understand advertising content? Those are just some of the topics on the table at the FTC’s October 19, 2022, virtual event, Protecting Kids from Stealth Advertising in Digital Media. As the just-released agenda demonstrates, you’ll want to save the date and watch the proceedings live.

FTC Chair Khan will convene the event at 9:00 ET. After that, panelists from a self-regulatory organization, academia, the medical profession, advocacy groups, and industry will take on the issues.

An introductory session will offer a visual show-and-tell of the kinds of advertising methods that kids encounter in digital media, including kid influencer videos and in-game ads.

Panel 1 – Children’s Cognitive Abilities: What do they know and when? – will feature a discussion among academic experts about how kids process advertising content at various stages in their development.

Panel 2 – The Current Advertising Landscape and its Impact on Kids – will consider the impacts of the current advertising landscape, including any harms stemming from kids’ inability to distinguish advertising from other content.

Panel 3 – Looking Forward and Considering Solutions – will take a closer look at the current legal landscape and the potential regulatory, self-regulatory, educational, and technological tools to protect children from blurred content in digital marketing.

Serena Viswanathan, Associate Director of the FTC’s Division of Advertising Practices, will put the day in perspective with closing remarks scheduled for 3:45 ET.

Watch the webcast live from a link we’ll post on the event page moments before the 9:00 ET start time on October 19th.

Image
FTC Protecting Kids from Stealth Advertising

 

 

 

 

 

0 Comments


It is your choice whether to submit a comment. If you do, you must create a user name, or we will not post your comment. The Federal Trade Commission Act authorizes this information collection for purposes of managing online comments. Comments and user names are part of the Federal Trade Commission’s (FTC) public records system, and user names also are part of the FTC’s computer user records system. We may routinely use these records as described in the FTC’s Privacy Act system notices. For more information on how the FTC handles information that we collect, please read our privacy policy.

The purpose of this blog and its comments section is to inform readers about Federal Trade Commission activity, and share information to help them avoid, report, and recover from fraud, scams, and bad business practices. Your thoughts, ideas, and concerns are welcome, and we encourage comments. But keep in mind, this is a moderated blog. We review all comments before they are posted, and we won’t post comments that don’t comply with our commenting policy. We expect commenters to treat each other and the blog writers with respect.

  • We won’t post off-topic comments, repeated identical comments, or comments that include sales pitches or promotions.
  • We won’t post comments that include vulgar messages, personal attacks by name, or offensive terms that target specific people or groups.
  • We won’t post threats, defamatory statements, or suggestions or encouragement of illegal activity.
  • We won’t post comments that include personal information, like Social Security numbers, account numbers, home addresses, and email addresses. To file a detailed report about a scam, go to ReportFraud.ftc.gov.

We don't edit comments to remove objectionable content, so please ensure that your comment contains none of the above. The comments posted on this blog become part of the public domain. To protect your privacy and the privacy of other people, please do not include personal information. Opinions in comments that appear in this blog belong to the individuals who expressed them. They do not belong to or represent views of the Federal Trade Commission.

More from the Business Blog

Get Business Blog updates