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Protecting Kids from Stealth Advertising in Digital Media
Wednesday, October 19, 2022

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Event Description

On October 19, 2022, the Federal Trade Commission will host a virtual event on “Protecting Kids from Stealth Advertising in Digital Media.” The FTC will bring together researchers, child development and legal experts, consumer advocates, and industry professionals to examine the techniques being used to advertise to children online – in all the various digital spaces children frequent – and what measures should be implemented to protect children from manipulative advertising. Specific topics include:

  • Children’s capacity at different ages and developmental stages to recognize and understand advertising content and distinguish it from other content;
  • The harms to children resulting from the inability of children to recognize advertising;
  • What measures should be taken to protect children from blurred content in digital marketing; and
  • The need for and efficacy of disclosures as a solution for children of different ages, including the format, timing, placement, wording, and frequency of disclosures.

The FTC is seeking research papers and written comments on the topics listed above. Papers and comments should be submitted via email to digitalads2kids@ftc.gov by July 18, 2022.

The event will be held virtually and webcast on the FTC’s website at FTC.gov. A link to the webcast, as well as the agenda and speaker information, will be posted in advance of the event. Registration is not required.

FTC Privacy Policy

Under the Freedom of Information Act (“FOIA”) or other laws, we may be required to disclose to outside organizations the information you provide when you pre-register. The Commission will consider all timely and responsive public comments, whether filed in paper or electronic form, and as a matter of discretion, we make every effort to remove home contact information for individuals from the public comments before posting them on the FTC website.

The FTC Act and other laws we administer permit the collection of your pre-registration contact information and the comments you file to consider and use in this proceeding as appropriate. For additional information, including routine uses permitted by the Privacy Act, see the Commission’s comprehensive Privacy Policy.

This event is open to the public and may be photographed, videotaped, webcast, or otherwise recorded. By participating in this event, you are agreeing that your image — and anything you say or submit — may be posted indefinitely at ftc.gov or on one of the Commission's publicly available social media sites.

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