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Effects of a Bristol Windows Advertisement with an “Up To” Savings Claim on Consumer Take-Away and Beliefs

Authors
Manoj Hastak, Ph.D. and Dennis Murphy, Ph.D.

An FTC-commissioned study indicating that when marketers use the phrase "up to" in claims about their products, many consumers are likely to believe that they will achieve the maximum "up to" results

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FTC Report: Many Consumers Believe "Up To" Claims Promise Maximum Results

Federal Trade Commission (Bureau of Competition) and Department of Justice (Antitrust Division): Hart-Scott-Rodino Annual Report: Fiscal Year 2011 (Section 7A of the Clayton Act, 15 U.S.C. 18a: The Hart-Scott-Rodino Antitrust Improvements Act of 1976) (T

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FTC Approves FY 2011 HSR Premerger Notification Report Showing 24 Percent Increase in Filings Compared to FY 2010

2011 Federal Trade Commission Report to Congress on Ethanol Market Concentration

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FTC Approves Trustee's Request for a 90-Day Extension of Deadline to Sell Tops Supermarket in Bath, New York; FTC's 2011 Report Concludes U.S. Ethanol Market Remains Unconcentrated
FTC Approves Trustee's Request for a 90-Day Extension of Deadline to Sell Tops Supermarket in Bath, New York; FTC's 2011 Report Concludes U.S. Ethanol Market Remains Unconcentrated
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