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Consumer Take-Away From Print and TV Advertisements for DanActive: A Mall Intercept Study

Authors
Manoj Hastak, Ph.D.

An FTC-commissioned research study designed to investigate consumer take-away from one print advertisement and two TV advertisements for a probiotic dairy drink product called DanActive. Specifically

Pay-For-Delay: How Drug Company Pay-Offs Cost Consumers Billions: A Federal Trade Commission Staff Study

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Enforcement Activities of the Federal Trade Commission Under the Truth In Lending Act, the Consumer Leasing Act, the Equal Credit Opportunity Act, and the Electronic Fund Transfer Act During 2009

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