The terms of the FTC’s proposed settlement apply only to Facebook. But to paraphrase noted legal scholar Bob Dylan, companies that want to stay off the law enforcement radar don’t need a weatherman to know which way the wind blows. What practical pointers can your business take from the Facebook case and other recent FTC actions dealing with consumer privacy?
3) Attitudes, not platitudes. “We at Acme Industries use every means to protect your privacy and never share your information without your permission.” Some retailers lace their privacy policies with lofty language, but don’t back their words up with actions. Remember: Statements like that aren’t just yadda yadda. They’re promises you have to keep. For example, the FTC settled a case with a company that claimed “We are committed to maintaining our customers’ privacy,” and yet failed to protect personal information from a well-known and easily preventable form of hack attack.
7) Natural resources. You’ve got a business to run, so save time and money by using free resources from the FTC. Bookmark the Business Center’s Privacy & Security portal for the latest on law enforcement and plain-language compliance suggestions. Visit OnGuardOnline.gov for tips from the federal government and the technology industry.