Whether advertising in print, on radio or TV, or on the Internet, it’s important to disclose the details of the deal up front. This publication offers practical tips on how to make effective disclosures online.
Does your business manufacture or sell clothing or household items that contain wool – including specialty wools like cashmere, camel hair, mohair, alpaca, llama, or vicuna? Find out how to comply with labeling requirements about fiber content, country of origin, care instructions, and other information important to buyers.
Consumers “cotton” to correct content information. If you advertise or sell clothing or household items containing cotton, product labels must accurately reflect the fabric content.
Care labels can be crucial when consumers shop for clothing. Some look for the convenience of dry cleaning, while others prefer the economy of washable garments. This guide helps you comply with the FTC’s Care Labeling Rule.
When selling feather or down products, it’s important to comply with truth-in-advertising standards. Are your down claims on the up and up?
If your company makes environmental claims in your ads or on your products, you'll want to know about the FTC's Green Guides. This summary of the Guides introduces how truth-in-advertising principles apply to green marketing and highlights terms often used in environmental ads.
Do you make or sell bamboo-based textiles? Do you market clothing, linens, or other products advertised or labeled as bamboo? If your product isn’t made directly from bamboo fiber, it can’t be called bamboo. Read this publication to get clued in on bamboo.
Garment labels give consumers important purchasing information. If you manufacture, import or sell fur garments — whether coats, capes, stoles or parkas — you must comply with the labeling requirements under the Fur Products Labeling Act (FPLA). This guidance explains the FPLA’s current requirements.
Most textile and wool products must have a label listing the fiber content, the country of origin, and the identity of the manufacturer or another business responsible for marketing or handling the item. Read this guide to avoid a “tag snag.”
When shopping for the most memorable – and expensive – clothing purchase of a lifetime, today’s savvy bride needs to know about the manufacturer, fiber content, country of origin and care instructions. Make sure your labels accurately “unveil” the details.