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The Effect of Mortgage Broker Compensation Disclosures on Consumers and Competition: A Controlled Experiment

Authors
James M. Lacko, Janis K. Pappalardo
This report presents the results of a study that uses a controlled experiment with over 500 recent mortgage customers to examine the mortgage broker compensation disclosure proposed by the Department

The Effect of Consumer Testimonials and Disclosures of Ad Communication for a Dietary Supplement (The Endorsement Booklet Study)

A consumer survey was conducted to examine the communication effects of a promotional booklet for a dietary supplement. The booklet consisted entirely of three pages of consumer testimonials

Alcohol Marketing and Advertising: A Federal Trade Commission Report to Congress (September 2003)

The Conferees of the House and Senate Appropriations Committees directed the Federal Trade Commission to study the impact on underage consumers of ads for new flavored malt beverages, and whether the