Tag: Alcohol

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Bulk up while partying down.  At least, that’s the message FTC staff was concerned consumers might take from ads for Devotion Vodka.  According to the staff, the beverage was advertised to contain a significant amount of protein and to help build muscle mass — with the additional...
Does the IRS have a Form 1039?  Do drivers ever get their kicks on Route 67?  And does 3.14158 ever feel unappreciated because pi gets all the attention?Most attorneys and business executives are familiar with Section 5 of the FTC Act, which outlaws unfair or deceptive trade practices...
The Federal Trade Commission has required 14 major alcoholic beverage advertisers to provide information for the agency’s fourth major study on the effectiveness of voluntary industry guidelines for reducing advertising and marketing to underage audiences by beer, wine, and distilled spirits...
The Federal Trade Commission is seeking public comments on a proposal to require information from alcoholic beverage manufacturers for a follow-up study of the self-regulatory efforts of the alcoholic beverage industry.  The information collected will be used in the FTC’s fourth major report on the...
It’s not likely your favorite sommelier stocks it, but Four Loko — a supersized, high-alcohol, fruit-flavored, carbonated malt beverage — is a well-known drink in certain circles.
Launching this year’s We Don’t Serve Teens campaign, the FTC and a coalition of private and public groups have materials available for businesses, parents, and others that support the legal drinking age of 21.
The Federal Trade Commission plans to begin a study of the self-regulatory efforts of the alcoholic beverage industry.  This will serve as the basis for the FTC’s fourth major report on the effectiveness of voluntary industry guidelines for reducing advertising and marketing to underage audiences...
The Federal Trade Commission today sent warning letters to four marketers of caffeinated alcohol drinks.  Citing incidents “suggesting that alcohol containing added caffeine presents unusual risks to health and safety,” the FTC letters warned that marketing of such beverages may constitute an...
Welcome to the BCP Business Center:  Your Link to the Law.  Explore and you’ll find practical compliance guidance on advertising, telemarketing, credit, data security, and other need-to-know topics for business owners and marketing professionals.  What else will you find?  The latest...
A new Federal Trade Commission report on alcohol marketing and youth examines industry efforts to reduce the likelihood that alcohol advertising will target those under the legal drinking age of 21. It also announces a new system for monitoring alcohol industry compliance with self-regulatory...
Underage alcohol use is a widespread problem with significant health and safety consequences. This is the third Federal Trade Commission report on efforts by the alcohol industry to reduce the likelihood that alcohol advertising will target youth, by its placement or content.
In response to a request from the House and Senate Appropriations Committees and hearings by House Appropriations Subcommittee Chairman Frank R. Wolf, the Federal Trade Commission today issued a Report on Alcohol Marketing and Advertising.
The Conferees of the House and Senate Appropriations Committees directed the Federal Trade Commission to study the impact on underage consumers of ads for new flavored malt beverages, and whether the beverage alcohol industry has implemented the recommendations contained in the...
Although the alcohol industry generally complies with existing self-regulatory standards intended to prevent alcohol advertising that appeals to underage consumers, industry self-regulatory efforts should be improved, a report by the Federal Trade Commission released today states.
This report responds to a recent request from the Congressional Committees on Appropriations that the FTC examine the effectiveness of the alcohol industry's voluntary guidelines for advertising and marketing to underage audiences. The report provides company-specific information,...

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