Federal Trade Commission Chairwoman Edith Ramirez issued the following statement in response to the new Children’s Confection Advertising Initiative, which is part of the Council of Better Business Bureaus’ (CBBB) Children’s Food and Beverage Advertising Initiative:
“This new initiative is a welcome addition to the CBBB’s existing Children’s Food and Beverage Advertising Initiative and represents the type of self-regulatory solution the FTC has long advocated. The commitment by six confectionery companies to refrain from advertising in elementary schools and in media targeted at children is a positive step. I also hope that this new partnership with the National Confectioners Association will encourage other smaller candy companies to participate.”
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