Companies are advertising at-home DNA test kits that promise intriguing insights into your past (“Where did my forebears come from?”) – and your future (“Do I have the genetic markers for certain medical conditions?”). If you’re thinking about buying a kit for yourself or a family member, the FTC has advice about protecting the privacy of the sensitive information that DNA tests reveal.
After the Equifax breach, your customers, clients, and employees may be coming to you with questions. Some people are considering placing a fraud alert on their credit file. Others are thinking about freezing or locking their credit files to help prevent identity thieves from opening new accounts in their name. Here are some FAQs to help you help them think through their options.
It’s a challenging trade-off. Consumer information is often at the heart of technological innovation and the benefits can be substantial. But what about the injury people may experience when information about them is misused? Informational injury is the topic under discussion at an FTC workshop on Tuesday, December 12, 2017, in Washington, DC.
When it comes to using online negative options to sell unmentionables (or anything else), there are some material terms and conditions that marketers need to clearly mention. That’s the brief but foundational lesson of the FTC’s $1.3 million settlement with online lingerie seller AdoreMe.
Mark March 7, 2018, on your calendar. That’s when the FTC is putting its Contact Lens Rule under the lens at a public workshop in Washington, DC.