FTC Blogs

How the FTC works for your community – and your business

“The Federal Trade Commission works for America’s consumers in every community.” I’ve lost count of how many times I’ve said those words or heard them from my colleagues – and that’s a good thing. Of course, business owners are consumers, too, and the FTC works for you in two ways.

First, we strive to protect all consumers – including you, your family, friends, and employees – from deceptive practices.

Vegas dealers called for deceptive claims

They say what happens in Vegas stays in Vegas. But here’s one thing that doesn’t belong in Vegas or anywhere else: ads that draw buyers in with eye-catching terms while burying the “gotchas” in fine print. In separate law enforcement actions, the FTC alleged that two Las Vegas dealers – car dealers, that is – didn’t play it straight with consumers.

What’s yours is mined

It’s one of those “All I Really Need to Know I Learned in Kindergarten” principles: Don’t use someone’s stuff without their permission. Back then, the rule applied to crayons and cupcakes. A case announced by the FTC and New Jersey AG against the marketers of a free mobile app called Prized proves that it applies to smartphones, too. And you’re not going to believe what the defendants were using people’s phones to do.

Is your phone a prized possession?

Let’s be honest: I spend more time playing games on my smart phone than talking on it. Our phones have become our family photo albums, personal gaming systems, calendars, encyclopedias, navigators, and instant messengers. If you can think of an activity, there’s probably an app for it. Unfortunately, some apps might not be what they claim, and downloading the wrong app could put your phone on the fritz. According to the FTC, that’s what happened to thousands of people who downloaded the Prized app before it was removed from the app store.

Running the risk

The online ads offer consumers a “risk-free trial” of skincare products from companies that claim to be accredited by the Better Business Bureau with an A- rating. How could that possibly be deceptive or unfair? Let us count the ways.