The Federal Trade Commission announced the agenda for its Dec. 7 Fall Tech Event on Smart TV. With virtually all new television delivery devices now capable of tracking consumers’ viewing habits, content producers and advertisers can gain powerful new insights about the popularity of programming and the efficacy of advertisements. The event will explore these developments, especially in light of consumer understanding and the existing regulatory framework.
The Director of the FTC’s Bureau of Consumer Protection, Jessica Rich, will provide opening remarks to start the event, followed by an overview of Smart TV technology by Justin Brookman, Policy Director of the FTC’s Office of Technology, Research, & Investigation.
The first panel will explore new data analytics and ad targeting technologies that are evolving in the Smart TV world. The discussion will cover new measurement capabilities available in the Smart TV ecosystem, the targeting of ads across consumers’ devices, and how companies and self-regulatory organizations are addressing the challenges of providing consumers with transparency and choice.
A second panel will consider what consumers understand about the new world of smart entertainment, advertising, and analytics, and how consumer data may be protected. This will include what consumer information is being collected and shared, how consumers can become more informed about these practices, and what legal protections or regulatory structures are relevant to the use and sharing of this data.
The event will take place at the FTC’s Constitution Center offices, 400 7th St. SW, Washington, DC, and will begin at 1 p.m. and continue until 4:30 p.m. A full schedule and other details on the forum can be found on the event’s webpage. The event is free and open to the public. No pre-registration is needed.
This is the third and final event in the FTC’s Fall Technology Series.
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