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Plain Language Guidance

Advertising FAQ's: A Guide for Small Business

Date
What truth-in-advertising rules apply to advertisers? Under the Federal Trade Commission Act: Advertising must be truthful and non-deceptive; Advertisers must have evidence to back up their claims...
Rules

Amplifier Rule

Rule Updated Date
Rule Summary: The Amplifier Rule establishes uniform test standards and disclosures so that consumers can make more meaningful comparisons of amplifier equipment performance attributes.
Text of Rule
Rules

Advertising of Warranties and Guarantees

Rule Updated Date
The Advertising of Warranties and Guarantees Guides help advertisers avoid unfair or deceptive practices in the advertising of warranties and guarantees. The Guides provide examples of disclosures...
Text of Rule
Policy Statements

FTC Policy Statement on Unfairness

Date
Appended to International Harvester Co., 104 F.T.C. 949, 1070 (1984). See 15 U.S.C. § 45(n). The Honorable Wendell H. Ford Chairman, Consumer Subcommittee Committee on Commerce, Science, and...
Business Blog

Who’s in the mix at Nixing the Fix?

Date
Coldplay sang “Fix You,” but if the group had been referring to their tech devices, cars, or other products in need of repair, their efforts could have consumer protection ramifications. A July 16...
Advanced Page

EnergyGuide Labels

How EnergyGuide Labels Help Consumers Save The familiar yellow-and-black EnergyGuide labels help consumers comparison shop for energy-efficient appliances, lighting, and plumbing products by providing...
Business Blog

FTC staff sends warranty warnings

Date
When the screen goes blue And the car breaks down And the smartphone keeps rebooting eternally Consumers won’ t be afraid No, they won’ t be afraid Just as long as you stand by your warranty. With...
Business Blog

A light bulb moment for marketers

Date
When did a light bulb become the symbol of a good idea? We don’t know, but a ruling in the FTC’s lawsuit against Lights of America – including a $21 million order mandating refunds for consumers and...
Statutes

Energy Policy Act of 2005

Mission
Competition
Consumer Protection
Law
Pub. L. No. 109-58, 119 Stat. 594, codified in relevant part primarily at 42 U.S.C. §§ 6294, 7545, 16471
Under this Act, the Commission is required to: (a) issue regulations for energy efficiency labeling of a number of household appliances and plumbing fixtures, if specified conditions are met (Section...
https://www.ftc.govhttp://uscode.house.gov/view.xhtml
https://www.ftc.govhttp://uscode.house.gov/view.xhtml
https://www.ftc.govhttp://uscode.house.gov/view.xhtml
Statutes

Energy Policy Act of 1992

Mission
Consumer Protection
Law
Pub. L. No. 102-486, 106 Stat. 2776, codified in relevant part at 15 U.S.C. §§ 2821-2824, 15 U.S.C. § 3203 note; 16 U.S.C. § 2621 note; 42 U.S.C. §§ 6201-6202; 42 U.S.C. § 6291 et seq.; 42 U.S.C. § 13232
This Act amends the Energy Policy and Conservation Act, requiring, among other things, that the Commission issue: (a) disclosure rules to assist consumers in choosing the most efficient incandescent...
https://www.ftc.govhttp://uscode.house.gov/statutes/pl/102/486.pdf
Business Blog

Make your claims crystal clear

Date
Earlier this year, the FTC settled five law enforcement actions against companies making allegedly deceptive energy savings claims for their replacement windows. Now the FTC has sent letters to 14...

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