Altria Group/JUUL Labs, In the Matter of

Last Updated:
Case Status:
In the Matter of Altria Group, Inc., a corporation; and JUUL Labs, Inc., a corporation.
FTC Matter/File Number:

191 0075

Docket Number:


Enforcement Type:

Part 3 Administrative Complaints

Case Summary

The Federal Trade Commission has filed an administrative complaint alleging that Altria Group, Inc. and JUUL Labs, Inc. entered a series of agreements, including Altria’s acquisition of a 35% stake in JUUL, that eliminated competition in violation of federal antitrust laws. According to the complaint, this series of agreements involved Altria ceasing to compete in the U.S. market for closed-system electronic cigarettes (“the relevant market”) in return for a substantial ownership interest in JUUL, by far the dominant player in that market.

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