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FTC Issues Third Report on E-Cigarette Advertising and Sales in the U.S.
FTC Releases Reports on Cigarette and Smokeless Tobacco Sales and Marketing Expenditures for 2022
16 CFR Part 255: Guides Concerning the Use of Endorsements and Testimonials in Advertising
Commission Order Vacates ALJ Initial Decision and Dismisses Complaint in Case Against Altria and Juul
Altria Group/JUUL Labs, In the Matter of
The Federal Trade Commission filed an administrative complaint alleging that Altria Group, Inc. and JUUL Labs, Inc. entered a series of agreements, including Altria’s acquisition of a 35% stake in JUUL, that eliminated competition in violation of federal antitrust laws. According to the complaint, this series of agreements involved Altria ceasing to compete in the U.S. market for closed-system electronic cigarettes in return for a substantial ownership interest in JUUL, by far the dominant player in that market. In an initial decision announced on Feb. 24, 2022, Chief Administrative Law Judge D. Michael Chappell dismissed the antitrust charges in the complaint.