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Bamboo Textiles
Under the Textile Fiber Products Identification Act and the Textile Fiber Rule, textile fibers must be labeled and advertised as provided by the FTC. Textiles can only be called bamboo if they are...
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Business Blog
Operation Ruse Control: 6 tips if cars are up your alley
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When it comes to car advertising, truth should be standard equipment. That’s the message of Operation Ruse Control, a coast-to-coast and cross-border sweep by the FTC and state, federal, and...
Business Blog
FTC to BMW: Don’t MINImize Mag-Moss warranty compliance
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If your company offers warranties, a proposed FTC settlement with BMW of North America’s MINI Division suggests that a compliance check-up could be warranted. Section 2302(c) of the Magnuson-Moss...
Business Blog
FTC says DIRECTV wasn’t so direct about fees and negative options
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Have you seen the ads where a popular celebrity touts DIRECTV on his own behalf and as the Painfully Awkward, Overly Paranoid, or Crazy Hairy version of himself? Applying that to a lawsuit just filed...
Business Blog
When BOGO is a no-go
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If you watch as much TV as we do, you may have been tempted to reach for the phone to order the Snuggie, that blanket with sleeves for couch potatoes; Forever Comfy, the answer to rump-sprung chairs...
Business Blog
The Shipping News and Reviews
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Consumers often first go to online review sites when they are thinking about buying a product or hiring a service provider. As a result, most businesses are concerned about managing their online...
Business Blog
POM v. FTC: A dozen quotable quotes from the D.C. Circuit opinion
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POM Wonderful’s advertising claims were false and deceptive. That’s the conclusion of the United States Court of Appeals in upholding the FTC’s ruling. We think it’s a momentous victory for our two...
Business Blog
Pink slip slip-up: First FTC cases challenging deceptive car title loans
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She’s got a competition clutch with four on the floor And she purrs like a kitten ‘til the lake pipes roar. And if that ain’t enough to make you flip your lid, There's one more thing. I got the pink...
Business Blog
Mess ipsa loquitor? Letting the facts speak for themselves
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This post about the FTC’s law enforcement action against Craig Brittain will be a little different. No bullet points parsing the nuances of complaint allegations. No tips and takeaways for savvy...
Business Blog
TracFone’s limits on “unlimited” data lead to $40 million in consumer refunds
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Certain advertising terms are bound to attract consumer attention: “free,” “no diet or exercise required” – and for people in the market for mobile data plans, “unlimited.” The FTC’s settlement with...
Business Blog
Spilling the beans: The anatomy of a diet craze
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Some people call it the “Oz Effect” – the bump in consumer demand after a product or ingredient is featured on the The Dr. Oz Show. In a just-announced settlement, the FTC says defendants Lindsey...
Business Blog
Testing, testing: A review session on COPPA and schools
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We often get questions about how the Children’s Online Privacy Protection Act applies in the school setting. The COPPA Rule gives parents control over what information “an operator of a Web site or...
Business Blog
When silence isn't golden
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Silence may be golden, but not for the parents of kids with speech disorders. Illinois-based NourishLife marketed two dietary supplements, Speak and Speak Smooth, advertised as the answer for kids...
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COPPA Safe Harbor Program
The Children’s Online Privacy Protection Act (COPPA) includes a provision enabling industry groups or others to submit for Commission approval self-regulatory guidelines that implement the protections...
Business Blog
Top 10 blog topics of 2014
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Years ago, a TV network repackaged the summer rerun season with the brilliant tagline, “If you haven't seen it, it's new to you!” Going through this year’s Business Blog posts, we spotted the 10 most...
Business Blog
Advertise auto promotions car-fully
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“$1 gets you out of your current loan or lease!” According to Trophy Nissan in the Dallas area, consumers could end their loan or lease for a buck – less than the cost of one of those air fresheners...
Business Blog
Spotting the signs of a crampage: Lessons from the FTC’s proposed settlement with T-Mobile
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Flashes at a railroad crossing. That chirp from a smoke detector. The “check engine” light on the dashboard. Those are just a few warnings that merit your attention. The FTC’s proposed settlement with...
Business Blog
Putting the brakes on deceptive auto ads
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When it comes to cars, sometimes good things come in twos: double wishbone suspension, dual overhead cams, twin torsion bars, and classic 2 + 2 muscle cars. What’s not on that list? Two lawsuits...
Competition Matters
FTC Milestones: Weighing in on weight loss cases
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“No need to be fat. No need to diet or go through unpleasant exercise.” “Your thin friends can tell you the right way to fight fat.” “Men avoided me. I was too fat.” Sounds like a lot of the bogus...
Business Blog
All about the tout: Takeaway tips from the FTC’s Sony-Deutsch settlements
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Looking for PlayStation tips and tricks? We can’t tell you how ISA Vekta Special Forces Team Alpha can navigate the Akmir Snowdrift in Killzone 3. But for businesses – including ad agencies and PR...
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