Consumer Perceptions of “Organic” Claims Roundtable

Consumer Perceptions of “Organic” Claims: An FTC and USDA Roundtable discussion of evidence concerning particular issues

Constitution Center 400 7th St SW, Washington, DC 20024 | Directions & Nearby

Event Description

The Federal Trade Commission (FTC) and the U.S. Department of Agriculture (USDA) will co-host a public roundtable in Washington, DC on October 20, 2016, to discuss consumers’ interpretations of certain “organic” claims. The roundtable will help the agencies better understand how consumers perceive “organic” claims for non-agricultural products.

At the roundtable, invited panelists, including consumer advocates, industry representatives, and academics, will discuss the following topics:

  • Consumers’ interpretations of “organic” claims for products and services that generally fall outside the scope of the USDA Agricultural Marketing Service’s National Organic Program.
  • A recent FTC-USDA study on organic claims, including its methods, limitations and conclusions.
  • Approaches to address potential deception, including consumer education.

To facilitate in-depth discussion, the panels will focus on evidence circulated to the panelists before the roundtable.


This event was webcast. FTC staff live-tweeted the event @FTC using hashtag #OrganicFTC-USDA.


If you have questions about the roundtable, please email or contact Matt Jones of the Bureau of Economics at 202-326-3529, or Brad Winter of the Bureau of Consumer Protection at 202-326-2597.

Event Details

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This event is open to the public and may be photographed, videotaped, webcast, or otherwise recorded. By participating in this event, you are agreeing that your image — and anything you say or submit — may be posted indefinitely at or on one of the Commission's publicly available social media sites.