Bronx Honda

Last Updated:
Case Status:
Federal Trade Commission, Plaintiff, v. Liberty Chevrolet, Inc., a corporation, also d/b/a Bronx Honda; and Carlo Fittanto, individually and as a manager of Liberty Chevrolet, Inc., Defendants.
FTC Matter/File Number:

162 3238

Civil Action Number:


Federal Court:
Southern District of New York

Case Summary

New York City car dealer Bronx Honda and its general manager, Carlo Fittanto, will pay $1.5 million to settle Federal Trade Commission charges they discriminated against African-American and Hispanic car buyers and engaged in numerous other illegal business practices.

According to the FTC’s complaint, the defendants told sales people to charge higher financing markups and fees to African-American and Hispanic customers. The defendants told employees that these groups should be targeted due to their limited education, and not to attempt the same practices with non-Hispanic white consumers. According to the complaint, African-American and Hispanic customers paid more for financing than similarly situated non-Hispanic white consumers.